SEO Search Engine Optimization - For Dummies!

"The New SEO (Search Engine Optimization)  - For Dummies"

by Manny Sarmiento – President / CEO of New Media, New Marketing, Inc.

The New World of SEO means that you can optimize your own website and blog, resulting in high search results rankings at zero or minimal cost. You can get to the top of Google without extensive experience or expensive investments! 

Old school SEO meant having to pay a bunch of money to “SEO Experts” who promised high rankings on Google, Bing and Yahoo. Sadly, they didn’t necessarily fulfill these promises. What made it possible for these so-called “SEO Experts” to charge you a bunch of money was the ignorance of business owners, CEOs and the like.

This ignorance and lack of knowledge is currently widespread. Most business owners are bombarded by ads for SEO. Some of these SEO firms can get you results by making suggestions and changes to your website. So, don’t discard all those emails you receive.

Personally, I don’t like paying for SEO. Especially, when there is no need to do so. The following information on SEO will make it possible (with no guarantees – sorry!) to get to the top of the search engines by optimizing your websites on your own.

First, here is the history of SEO in a brief manner. When Al Gore invented the internet, (haha) Yahoo dominated the SEO and Search engine universe. For $299 Yahoo would consider looking at your website and indexing it on their search engine. Since then the “SEO Experts” started appearing with all the illustrious promises of Search Engine domination. But recently Google changed the playing field. It is now possible for you to get incredible search engine rankings and appear at the top of the search engines without paying for it. Here’s how.

The SEO “Secret”
The “secret” to SEO domination on Google is… that there is no secret! Google only wants one thing. That you provide a real content, keyword-rich, target market, relevant website! If you provide a website that contains these four elements you will most likely appear high on the search engines, maybe even on the first page, in the first few listings.

As a matter of fact Google provides all the dos and don’ts for SEO on several Google produced resources. Here are a few:
•    Google Search Engine Guidelines
•    Google SEO Starter Guide
•    Google SEO Videos
•    Google Search-based Keyword Tool

These free SEO tools from Google can be found on www.nmx2,com/resources

The most important one of these tools is the Google Search-based Keyword Tool. The tool helps you determine keywords or keyword phrases that your target market searches for to find your type of business. Simply enter the keywords you believe your target market searches for and Google gives you “Keyword Ideas” that are relevant, actual searches per month.

With this Google keyword tool you will be able to create a master list of target market keywords. You will then use these keywords in all of your website content, social media profiles and updates, blog contents, pictures, usernames, and any other online tools.

If your content is real and relevant to the search terms typed into the Google search box, Google will return the most relevant results in the search engine results page (SERP). This is the “secret” to appearing high in a Google search result. Not much of a secret, is it?

If you’ve been paying attention to the web, you’ve most likely heard that Google “has a new update”. Google is creative with the names it gives it’s algorithm changes. Algorithm is a fancy name for the mathematical calculations and choices it’s servers use to determine relevant terms. If you are listening to what I am saying in this article, then you know to ignore and stop panicking about these updates. 

As long as you are providing real, keyword-rich, target market, relevant content and the user types in the correct keywords that your website is optimized for, your website will appear on a search result.

Another secret of SEO and Google’s search engine is: You may appear at the top of Google for one set of keywords and nowhere to be found for another set of keywords. This means that you must make a choice about which keywords you wish to use in order to have your website appear at the top of Google.

Search Engine Optimization SEO Mechanics and Website Structure Requirements

Search Engine Optimization is not just about writing real, keyword-rich, target market relevant content. Although this is the most important thing Google looks for, it is not the only thing. Here is a list of the most important mechanical things your website must have in order to appear high on the search engines. Keep in mind that even if the mechanics are good, Google gives no guarantees.

•    Keyword Rich Title Tag
•    Keyword Rich Description Meta Tag
•    Keyword Meta Tag
•    <H1> & <H2> with Keywords
•    Keyword Image Files Names
•    Keyword Image Alt-Tags
•    Internal Links & External Links with Keywords

Along with the mechanics of the website there are other important, off-website things you must do to improve your website rankings on Google and other search engines.

1.    Acquire backlinks to your website. Google will give your website “Google Love” for links back to your website from other, external websites. The more relevant the site is, the more Google “Love” you will receive and the greater the chance of getting ranked higher on Google. Links from irrelevant sites will not get you Google “Love”.

2.    Create and submit two types of sitemaps, an .html sitemap and an .xml sitemap. Google lets you do this at their Webmaster Tools website.

3.    Submit your website manually to Google, Bing and Yahoo. Yahoo is submitted on the same website as Bing, at the same time.

4.    Get traffic to your website and engage them when they land on your website. Do everything possible, online and offline, to get visitors to your website. You can acquire lots of Google Love by increasing the number of unique visitors and getting them to take actions on your website. The “Call to Action” is one of the most important engagement tools for your site. Ask your visitors to do something, such as, watch a video, fill in a form, visit another page on your site.

Other than optimization, the paradigm I teach my SEO students is that social media is an important tool for getting ranked on Google. Many social media sites, if properly keyword optimized, may appear on a search on the search engines. Below is a list of some of the best sites (currently) for SEO:

1.    Merchant Circle
2.    YouTube
3.    Yelp
4.    YellowPages.com
5.    SuperYellowPages
6.    Foursquare
7.    LinkedIn
8.    Blogger & WordPress
9.    Facebook Business Pages
10.    Google Plus
11.    Twitter
12.    PRLog

I’ve studied Search Engine Optimization extensively. I am confident that when you optimize your pages with the tools that I have given you, your website will appear when specific target market keywords are typed into the search box.

It is easier than ever to appear at the top of Google and the other search engine. A good social media strategy and campaign and play a major role in your Search Engine Marketing SEM results. There is no need to spend a bunch of money on SEO. Research your target market keywords. Use the master list of keywords you created in all your content and in the elements of your website outlined here. Create and run a strategic social media marketing campaign.

DIY-SEO Checklist
• Relevant, Keyword-rich Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Submit .htm & .xml Sitemaps
• Submit to DMOZ
• Submit to Google, Bing (Yahoo)

Manny Sarmiento – President / CEO
New Media, New Marketing, Inc.
www.nmx2.com 

Manny Sarmiento is President / CEO of New Media, New Marketing, Inc. 
Manny has taught over 500 Social Media, SEO, Internet Marketing courses and Social Media University.

Contact Information:
Carmen Lopez
New Media, New Marketing, Inc.
www.LinkedIn.com/in/mannysarmiento
www.nmx2.com / carmen@nmx2.com 

Social Media Mastery: Can Social Media Really Make a Difference to Your Business? Simple Social Media

The biggest question I get is as a Social Media expert, teacher and consultant is "can social media really make a difference to your business"? The answer is YES! But only if you use Social Media correctly. 

Social Media is really about SEO! A good Social Media Marketing strategy utilizes Google's algorithms to increase rankings of your website and to rank your Social Media accounts and postings and serve them to the user when the right search terms are entered in Google.

Google loves backlinks, which, by definition, are links on other sites back to your site. The higher the value of the site where the link to your website is posted, the higher the value to your rankings on Google.

As you'll learn in my Simple Social Media Udemy.com course, Social Media is divided into M-LevelsTM

Level-1 Social Media tools are those tools where content is created and Level-2 tools are the Social Media sites where the Level-1 postings are shared. Posting directly on Level-2 Social Media tools works only if you have strong engagement. This means that whenever you post something people react and they post comments, likes and shares! 

Most people will not experience a very active "viral" response to Social Media postings, so we must create Valuable, Keyword-rich, Relevant and Target Market content on our Level-1 Social Media tools in order to get results.  

You can learn more about Social Media M-Levels(TM) on my Simple Social Media Course on Udemy.com. In the meantime, here's your assignment: 

Go to https://www.udemy.com/simple-social-media/?couponCode=BLOG25 and watch the free Preview of my Simple Social Media Udemy course, "Can Social Media Really Make a Difference to Your Business". 

If you are interested in viewing the entire course you can use the Promo Code BLOGGER or just click on the link below and you'll be able to take this amazing course for a reduced price of $25.00. The course is full of amazing, practical knowledge on how to use Social Media tools to grow your business.  I hope that you enjoy the course! 

Best Success to You! 

Manny Sarmiento - Social Media Mann(y)

https://www.udemy.com/simple-social-media/?couponCode=BLOG25 

How Much Should You Pay for SEO Services? Free Lesson at my "Simple SEO" Course

I run into many business owners who are spending a lot of money on monthly SEO services. It seems that they were sold on the idea that you need to optimize your website every month. That, in most cases, is a fallacy!  It's a concept and a fraud orchestrated by the "SEO Experts" to separate you from your marketing dollars.    Here's the truth: unless you have a trending topic that changes regularly, your money is wasted on monthly optimization. Trending topics include, music, movie, sports and other mostly entertainment-based news and concepts.    I recently saved one of my SEO students the $750 per month he was spending on SEO services. I optimized his website, which was poorly done by his existing contractor. He made the changes and discontinued his monthly SEO optimization service with the vendor, saving him $8,250 for the year!    There's a lot more to SEO, but the truth is that Search Engine Optimization is simple. Google wants your company at the top of search results.      I just published my first course at Udemy.com called "Simple SEO", in which I explain in detail the fascinating world of Search Engine Optimization.     You can watch the Lesson on "How Much Should You Pay for SEO Services" for free. Just click on the green "Preview" button.      I'd like to invite you to take my "Simple SEO: Search Engine Optimization" course for free if you are a Doral Chamber of Commerce member, or for $24.00 (Normally $297.00) if you are not a DCC member.     I'd love to receive feedback from you on the 2 1/2 hour course which you can leave on Udemy. This would help me tremendously as I develop my next Udemy.com course, "Simple Social Media".    Please use Promo Code "EMAIL24" to enroll in the "Simple SEO" course for only $24.00. Doral Chamber of Commerce members please call for your promo code.   Enjoy the Course!       See You Inside,      Sincerely, "Social Media Mann(y)"   Simple SEO: Course Intro

Real SEO Save Money on Search Engine Optimization and Get Real Google Results!

You received this real slick email warning you about the dangers of the next Google SEO Update and the negative effects on your rankings! "The Penguin 17 Update is Coming" (not real). With all the erroneous information out there about SEO its no wonder that theres much confusion about how to get your website to the top of Google search! Here's the simple truth about SEO:

1. Google wants you to be at the top of the search results: Google gives you all the tools and information you need to get to the top. The "Secret" to Google is... that there is no "Secret" to Google!  Give Google a real, keyword-rich, target-market, relevant and homogeneous website and Google will serve your website at the top of the search results!
   
   
2. You don't need to pay for monthly SEO optimization: Unless you have a trending subject such as movies, music, books or entertainment, there is no need to optimize on a monthly basis. You need to optimize originally as you create your website the correct way and simply design a social media and content strategy that continues to build links and drives traffic to your website!
   
   
3. No one can promise you "Number one on Google": If someone says to you that they will get you on the first page of Google "for only... $", here's what you say.... "No, Thank You!" there quickly walk away! The promises are ususally bogus and they have ways to deceive into believing that they've done it for others... It's usually a lie! Beware and save yourself tons of money!
4. You can do a very good job of getting your website to the top of Google on your own: I call it "DIY-SEO" or Do It Yourself SEO".  It's easy to optimize your own website if you learn the real techniques of SEO. Start with Google's Webmaster educational tools. Google gives you all the tools you need to learn real SEO optimization.
5. Avoid the SEO "Gurus": Whether it's an SEO "guru" or the Indian SEO outsourced "expert", or the domestic SEO Agency, SEO has changed. Most of these SEO optimization offers are false or misleading. The best thing you can do is learn real SEO optimization techniques. Because in the New World of SEO you can do a better job than most so called SEO experts. 

Good luck in your SEO and Social Media ventures! For more information feel free to read our other postings on SEO, Social Media and Internet Marketing, or visit our website. 

Manny Sarmiento -CEO
New Media, New Marketing, Inc.
http://www.newmedianewmarketing.com  

Google's Mobile-Friendly Test Site | Is Google Dumping Your Site Because It's NOT "Mobile-Friendly"?

Google has announced new algorithm changes that will affect websites that do not display well on mobile devices, so-called "mobile-friendly". Aka, mobilegeddon So do you need to run out and demolish your existing website and rebuild it using "mobile-friendly technology"? The answer is NO!

According to Google; "in order for a site to be considered mobile-friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device."

Google's Mobile-Friendly Test Site

The ranking changes will not affect your desktop or tablet sites! Yes, more and more users are viewing website on their mobile devices, so with the new Google algorithm changes your non-mobile-friendly website may not be shown on a search result on mobile devices.

Google Mobile Friendly Site Mad Rush

But don't rush out to change your existing site! For sites that have been active for a while, it will cause more damage to revamp a "non-mobile-friendly site" and move it to WordPress or other "responsive", mobile-friendly platform.

What I suggest is to build a brand new website on WordPress with a keyword-rich domain name and great SEO Search Engine Optimization, on a "responsive" theme!  If you choose the right keyword-rich domain and optimize correctly you can have a website showing at the top of Google Search results within 30 days. No guarantees, of course!

WordPress' Responsive websites are easy to build and very effective for SEO Rankings. If you are in Miami, Fort Lauderdale, Lakeland, Orlando, Fort Myers, Naples or other South Florida cities check our website for live, hands-on, 1-on-1, WordPress Website Design training.

Lastly, you can test whether or not Google sees your website as "mobile-friendly" on Google Webmasters Mobile-Friendly Test Site. There's also plenty if resources on the page to help you avoid getting dumped by Google!

Hope this helps!
Manny Sarmiento | President / CEO
New Media, New Marketing, Inc.
http://www.newmedianewmarketing.com

Using Microsites to Get to Page One of Google, Bing and Yahoo Search

Getting to the first page of Google is not difficult but it's not guaranteed. No one can promise you number one on Google and actually fulfill that promise! Read my previous blog posting: "Don't Pay for SEO Services! What You Really Need to Know about SEO!

It can sometimes be challenging to get to the first page of Google and other search engines, and we all know that very few people will browse past the first page of search results! You try and try again and nothing seems to work. What else is there to do? How can you get your business found when someone searches Google? Try micro-sites!

I sometimes refer to Google results, or lack there of, as "mysteries of the Google Universe". So, if you are having a challenge getting to the top of Google search results, how about building a website that is specifically SEO optimized for a specific niche of your business? Here is an example:

A realtor in Miami has a website built for him by his broker. With 28,000+ realtors in Miami, how easy do you think it would be to get his website to the top of the Google, Bing or Yahoo search results? Very difficult! Unless the realtor builds a website broken down and keyword (SEO) optimized for the following:

Real Estate > Homes > Homes in Miami > Homes in Doral > Luxury Homes in Doral > Foreclosed Luxury Homes in Doral > Foreclosed Luxury Town Homes in Doral

At the time of my writing the domain www.foreclosedluxurytownhomesdoral.com was available for purchase at: www.1and1.com . The next step is to run a keyword research on Google Adwords, install WordPress and create a five page microsite, optimized for those keywords and containing a correctly created and submitted sitemap.xml file.

All this may seem daunting but it's really not! Creating websites with WordPress is easy! WordPress websites are very powerful for Search Engine Optimization because of it's SEO and other plugins. I teach hands-on classes in Miami, Ft. Lauderdale and other Florida cities. www.WordPressTrainingandClasses.com .  

Building micro-sites is a powerful strategy that can get you to the top of the search engines. Along with a real Social Media Marketing strategy, you can drive more traffic to your site, increase your clientel and your profits! 

I wish you Great Success! 
Manny Sarmiento - CEO 
New Media, New Marketing, Inc. 

Resources:
http://www.wordpresstrainingandclasses.com - WordPress Training in Florida
http://www.doralchamber.org/search-engine-optimization-diy-seotm-seminar/ - SEO Seminar
http://www.1and1.com/?kwk=150221549 

Don't Pay for SEO Services! What You really Need to Know about SEO!

Lie #1 - Guaranteed #1 Ranking on Google

The SEO Truth - Very few SEO so-called "experts" can get you to number one on Google. So here is the challenge you can give them: Get me number one on Google then I will pay you. None of the SEO guys will take the challenge because they know they can't do it!

Lie #2 - You Need to Pay for Monthly SEO Services

The SEO Truth - Unless you are a trending type of business such as entertainment, you don't need to optimize on a monthly basis! There's not much the SEO "experts" can do on a monthly basis to get you to the top of Google. But here's the good news; you can get great results your self.

Lie #3 - You Can't Do SEO Yourself! 

The SEO Truth - SEO is actually very simple. There are a few, very simple techniques to optimizing your website and creating a viable and practical SEO strategy. It doesn't take a rocket scientist to get results. Google has a series of tools to help you optimize your pages and get to the top of Google.

Lie #4 - Google Updates will Hurt Your Website Rankings

The SEO Truth - Yes, Google is constantly upgrading their algorithm but if your website is Real, Keyword-Rich, Relevant, Homogenous and properly optimized then you can get great Google search results.

The bottom line is that you must be careful if you are considering hiring an "SEO Expert" since most can't fulfill what they promise. My suggestion is to you reach out to Google via their Webmaster Tools at http://www.google.com/webmasters where you will find plenty of real information on Search Engine Optimization SEO. 

Learning What is SEO from the Source

Google also has a YouTube channel: Google Webmaster Help. Make sure that you only get your SEO knowledge directly from the source - Google! Well, except from me, of course! I teach a three and a half hour SEO Search Engine Optimization course once a month in Miami. I cut out the nitty-gritty and give you the REAL Truth about as SEO in a practical manner that you can use to DIY your SEO or at least know what to look for when you hire someone to optimize your website. SEO Search Engine Optimization Course Miami. 

Please Tell me About Your SEO Nightmares

I'd love to hear about your experiences with the "SEO Experts". Your comments will help others avoid the SEO trap and save money, time and trouble! 

Hope to hear from you soon!

Manny Sarmiento - CEO / President
New Media, New Marketing, Inc.
http://www.newmedianewmarketing.com 
http://www.doralchamber.org/search-engine-optimization-diy-seotm-seminar/ 

P.S. The main reason for writing this blog is to save you money, time and agravation! I hope that it rescues you from SEO hell!

Your Old School Marketing Ideas Are Dead! Get a New Marketing Life and Your Business Will Thrive!

Your Old School Marketing Ideas are Dead! 

     You've got to get a New Marketing life or your business will die! It's funny how universities are still using the same 50 year old text book with the $150 price tag. BUt what's not funny is that these same universities don't seem to be embracing New Marketing ideas and concepts that have become the real tools to grow your business in the 21st century!

     We are in the New World, of New Media and New Marketing. You must embrace the New Tools and technologies, understand them and master them! Once you do, your business world begins to open up. New revenue sources begin to appear! Your profits begin to soar! Your bank account begins to grow!

     Don't embrace New Marketing and your business withers away! Customers don't appear! Your business dies a quick death! Lets look at some of these "New Marketing" concepts and lets watch your business blossom!

Sale is a Four Letter S Word!

    Stop "selling" and start Marketing! As a matter of fact, never say the "S" word again. Anytime you feel like saying the "S" word replace it with the "M" word; Marketing. This alone will change your life! "Selling" in the New Marketing world is dead!

Social Media is NOT the Answer!

   It's strange to hear that from a person who teaches Social Media, SEO and Internet Marketing, but you've got to deprogram your mind from an Orwellean concept that Facebook and Twitter will save your business. They won't!

   The problem with Facebook is that no one is listening! Your hope of going "viral" are empty dreams of business nirvana that never seem to appear. Social Media Marketing can work, but it's got to be done right! The ROI of Social Media done wrong is most definitely negative.  I'm not saying give up on Social Media. I'm saying that you must understand it, learn it properly and know which are the right Social Media tools that will create positive ROI for your business. 

The Secret is in the ROI!

    The secret to any marketing tool you choose to test is to measure Return On Investment (ROI). Any marketing tool can work. Even the old school ones such as the yellow pages, radio or TV, flyers can work, but never throw your precious marketing budget at any media without having a way to measure it's ROI.  Here are some simple steps for using and measuring ROI:

• Capture the Numbers
• Set Up a Measuring Tool for Income, Profit and Expense
• Know Where Your Sales are Coming From
• Calculate the ROI = Profit / Expense > 1.0

If the ROI is greater than 1.0 then it's a good campaign. If it's less than 1.0 then move on to the next marketing tool do the same! Never continue to throw money at marketing tools that generate negative ROI.

There's a lot more to New Marketing. We've only touched upon a very small part of the New Marketing concepts. I'll continue to bring new blog postings that educate and entertain and takes your business to the next level!

Manny Sarmiento - President / CEO
New Media, New Marketing, Inc. 
http://www.newmedianewmarketing.com 



     

     

Why You Don't Need a Facebook Page for Your Business

  The first thing you hear from social media "experts" is that you need a Facebook Page for your business. But why do you need a tool where 99 percent of what you post is never seen by anyone? So you get a Facebook Page opened. You make it pretty by branding it with your logo, image, colors and slogan. You then tell all your friends and visitors to "Like" your page and you manage to get 300 Likes to your page. Now what? How is your Facebook page important to your business?... Well, it's not!

   A normal Facebook Page will only serve to use up your time and money, unless...  Unless your create an iFrame for your Facebook Page. An iframe page encompasses the C.C.E.(TM) formula.  The C.C.E.(TM) makes your Facebook Page a practical, real business tool for growing your database, getting your visitors to take an action getting them to engage with you.

The C.C.E.(TM) Formula stands for:

• C - Capture
• C - Call to Action
• E - Engagement

   With this formula implemented on your Facebook Page you can Capture leads and add them to a CRM or other databases. You get the visitor to your page to take an Action. And you create an Engagement, or communication with the visitor. All this leads to real return on investment for your business.

Figure 1.1 - Facebook Page iFrame

   There are many ways to create a Facebook Page iframe style page.  One of the easiest (and free) ways is an app from Facebook called Woobox. Woobox installs in minutes and lets you create and practical Facebook Page Tab where you can direct traffic instead of your Timeline, and get real results by putting the C.C.E.(TM) formula to work for you! See Figure 1.1 for sample.

   I teach many courses in Social Media Marketing, SEO, Internet Marketing, Marketing and business, and offer a Social Media Certification course, the Certified Social Media Marketing Specialist (CSMMS) program, which consists of 13 modules, quizzes and a project. The CSMMS program is designed to make you successful in your own Social Media Marketing business, or help you get a high paying job in these topics. 

You can get more information on the CSMMS program and www.CertificationInSocialMedia.com .

Manny Sarmiento - CEO

New Media,  New Marketing, Inc.

http://www.nmx2.com / http://www.linkedin.com/in/mannysarmiento 

Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google

Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization

Second, learn SEO

Third, optimize your website the right way

Fourth, begin a real, practical Social Media Marketing Campaign

There are over 240 factors that Google uses to rank your website on a Google Search Result Page SERP.   These are a few of the most important ones:

It’s a beginning checklist to structure your website for Google and other search engines.

• Unique Visitors

• Relevant Backlinks

• Keyword Rich Title

• Keyword Rich Description

• Keyword Meta Tag

• <H1> <H2>

• Keyword Image Files Names

• Keyword Image Alt-Tags

• Internal Links / External Links

• Sitemap (two types)

Keyword Rich, Target Market, Real, Relevant Content 

If you are interested in learning more about SEO, Search Engine Optimization, join one of our SEO courses live in Miami or online. Or sign up for my Certified Social Media Marketing Specialist program and begin a new career in the most in-demand business tool in the world.

Manny Sarmiento - President –

New Media, New Marketing, Inc.

www.CertificationInSocialMedia.com

Manny Sarmiento is the CEO and Founder of New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009. New Media, New Marketing, inc. is the only internet marketing company with practical programs, including Social Media University, outsourcing education and Social Media Certification. 

ViralTalk: 3 Ways To Use SEO On Social Media

ViralTalk: 3 Ways To Use SEO On Social Media: “Usually when companies say they want to get better at social media, they really want to get better at SEO (Search Engine Optimizati... 

My Toastmaster Friend Eddy Lopez has published this great article on SEO!  Way to go Eddy!  

Manny Sarmiento - CEO 
New Media, New Marketing, Inc. 
http://www.certificationinsocialmedia.com 

How to Start a Social Media Marketing Business

Social Media is the hottest topic on the planet for business! CEOs and business owners know they need it, but they don't know how to implement a practical Social Media Marketing strategy. This gives you the opportunity to start a new, in-demand, profitable business. Here are the different options to start a Social Media Marketing business.

When I coach my Social Media Certification students I give them the different tracks to choose in their new career. These are the top options to begin your new Social Media Marketing business:

1. Social Media Management - Create and manage the business' Social Media Marketing strategy. You can charge from $250 to $5000 to set up their social media accounts, and a monthly maintenance fee of between $250 per month to $2500 per month.
2. Local Business Social Media Marketing - New and existing businesses must have a real, practical social media and internet marketing campaign. Most businesses don't know this! Market yourself as a Local Business Social Media Marketing expert and you can run a lucrative, high-demand business.
3. Search Engine Optimization SEO - Getting a business to the top of Google is easier than ever. With the Certified Social Media Marketing Specialist (TM) program you can learn how to optimize website to meet Google's guideline and help get your clients to the top of the search engines and earn money in your new business venture.
4. Consulting and Coaching - As a Social Media Certified expert you can charge between $50 to $250 per hour to coach businesses in Social Media Marketing, SEO, Local Business Marketing, Blogging, and other social media tools. Business is booming! You can earn really good money helping businesses grow and thrive!
5. Teaching Social Media - I earn really good money marketing Social Media Marketing, SEO and other internet marketing courses, including Social Media Marketing Certification. You can too! If you like teaching then this is the track for your success.

You can create a very lucrative business in Social Media Marketing. It's easy to learn! It's in high demand! You can easily be a part of this booming and money-making industry.

Manny Sarmiento - CEO
New Media, New Marketing, Inc. http://www.nmx2.com

GET SOCIAL MEDIA MARKETING CERTIFICATION at:
http://socialmediaprofessionalassociation.com/social_media_marketing_certification_enrollment.html 

Google Search and Getting to #1 on Google - SEO Checklist

It's easier than ever to get to the top of Google.  SEO "experts" can promise you #1 on Google but they can't necessarily fulfill.  

There are over 240 factors that Google uses to rank your website on a Google Search Result Page SERP.   These are a few of the most important ones:

If you are interested in learning more about SEO, Search Engine Optimization, join one of our SEO courses live in Miami or online.  This is a link to our next course July 9th:

Webinar Registration URL: https://attendee.gototraining.com/r/5823863854600965632

Onsite Registration URL: http://events.constantcontact.com/register/event?llr=niazh9cab&oeidk=a07e7rgqczg8c8a546c 

• Unique Visitors

• Relevant Backlinks

• Keyword Rich Title

• Keyword Rich Description

• Keyword Meta Tag

• <H1> <H2>

• Keyword Image Files Names

• Keyword Image Alt-Tags

• Internal Links / External Links

• Sitemap (two types)

• Keyword Rich, Target Market, Real, Relevant Content 
   

Manny Sarmiento - President - New Media, New Marketing, Inc.
https://attendee.gototraining.com/r/5823863854600965632  

The Secret to Google Search, SEO and Getting Your Business Found Online

The Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google
Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization
Second, learn SEO
Third, optimize your website the right way
Fourth, begin a real, practical Social Media Marketing 

If you live in the South Florida area I offer live DIY-SEO Search Engine Optimization courses on a monthly basis.  Or you can purchase the DIY-SEO Search Engine Optimization DVD course at the link below for $47.

DOWNLOAD FREE DIY-SEO ™ SEARCH ENGINE OPTIMIZATION CHECKLIST 

Manny Sarmiento - President
New Media, New Marketing, Inc.
8181 N.W. 36 Street, Suite 21A
Doral, FL 33166

Marketing Super Power [Decision Tree] from HubSpot

What is your Marketing Super Power?  Use the decision tree below to find out:

• The Blogger:
• The Social Butterfly:
• The Analyst:
• The Optimizer: 

What Is Your Marketing Super Power

From: HubSpot Marketing Software

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/34056/Discover-YOUR-Marketing-Super-Power-Decision-Tree.aspx#ixzz2ITojDOLL 

Posted by Manny Sarmiento - President of New Media, New Marketing, Inc.
http://www.nmx2.com

SEO Search Engine Optimization - Even a Caveman Can Do It!

"The New SEO (Search Engine Optimization)  - Even a Cave Man Can Do It!"
by Manny Sarmiento – President / CEO of New Media, New Marketing, Inc.

The New World of SEO means that you can optimize your own website and blog, resulting in high search results rankings at zero or minimal cost. Yes, even a Cave Man can get to the top of Google without extensive experience or expensive investments! Let me show you how....

Old school SEO meant having to pay tons of cash to “SEO Experts” who promised high rankings on Google, Bing and Yahoo. Unfortunately, they didn’t necessarily fulfill these promises. What made it possible for these so-called “SEO Experts” to charge you tons of cash was the ignorance of business owners, CEOs and the like.

This ignorance and lack of knowledge is still widespread. Most business owners are still bombarded by ads for SEO. Some of these SEO firms can get you results by making suggestions and changes to your website. So, don’t discard all those emails you receive.

   Personally, I don’t like paying for SEO, internet marketing services and social media tools. Especially, when there is no need to do so. The following information on SEO will make it possible (with no guarantees – sorry!) to get to the top of the search engines by optimizing your websites on your own.

First, here is the history of SEO in a brief manner. When Al Gore invented the internet (lol) Yahoo dominated the SEO and Search engine universe. For $299 Yahoo would consider looking at your website and indexing it on their search engine. Since then the “SEO Experts” started appearing with all the illustrious promises of Search Engine domination. But recently Google changed, or leveled, the playing field. It is now possible for you to get incredible search engine rankings and appear at the top of the search engines without paying for it. Here’s how.

The SEO “Secret”
The “secret” to SEO domination on Google is… that there is no secret! Google only wants one thing. That you provide a real content, keyword-rich, target market, relevant website! If you provide a website that contains these four elements you will most likely appear high on the search engines, maybe even on the first page, in the first few listings.

As a matter of fact Google provides all the dos and don’ts for SEO on several Google produced resources. Here are a few:
•    Google Search Engine Guidelines
•    Google SEO Starter Guide
•    Google SEO Videos
•    Google Search-based Keyword Tool

These free SEO tools from Google can be found on www.nmx2,com/resources

The most important one of these tools is the Google Search-based Keyword Tool. This tool helps you determine which keywords or keyword phrases your target market searches for to find your type of business. Simply enter the keywords you believe your target market searches for and Google gives you “Keyword Ideas” that are relevant, actual searches per month.

With this Google keyword tool you will create a master list of target market keywords. You will then use these keywords in all of your website content, social media profiles and updates, blog contents, pictures, usernames, and any other online tools.

If your content is real and relevant to the search terms typed into the Google search box, Google will return the most relevant results in the search engine results page (SERP). This is the “secret” to appearing high in a Google search result. Not much of a secret, is it?
But What About the Panda Update?

If you’ve been paying attention to the web, you’ve most likely heard that Google “has a new update”. Google is creative with the names it gives it’s algorithm changes. Algorithm is a fancy name for the mathematical calculations and choices it’s servers use to determine relevant terms. If you are listening to what I am saying in this article, then you know to ignore and stop panicking about these updates. Because as long as you are providing real, keyword-rich, target market, relevant content and the user types in the correct keywords that your website is optimized for, your website will appear on a search result.

Another secret and truth of SEO and Google’s search engine is this: You may appear at the top of Google for one set of keywords and nowhere to be found for another set of keywords. This means that you must make a choice about which keywords you wish to use in order to have your website appear at the top of Google.

Search Engine Optimization SEO Mechanics and Website Structure Requirements
Search Engine Optimization is not just about writing real, keyword-rich, target market relevant content. Although this is the most important thing Google looks for, it is not the only thing. Here is a list of the most important mechanical things your website must have in order to appear high on the search engines. Keep in mind that even if the mechanics are good, Google gives no guarantees.

•    Keyword Rich Title Tag
•    Keyword Rich Description Meta Tag
•    Keyword Meta Tag
•    <H1> & <H2> with Keywords
•    Keyword Image Files Names
•    Keyword Image Alt-Tags
•    Internal Links & External Links with Keywords

Along with the mechanics of the website there are other important, off-website things you must do to improve your website rankings on Google and other search engines.

1.    Acquire backlinks to your website. Google will give your website “Google Love” for links back to your website from other, external websites. The more relevant the site is, the more Google “Love” you will receive and the greater the chance of getting ranked higher on Google. Links from irrelevant sites will not get you Google “Love”.

2.    Create and submit two types of sitemaps, an .html sitemap and an .xml sitemap. Google lets you do this at their Webmaster Tools website.

3.    Submit your website manually to Google, Bing and Yahoo. Yahoo is submitted on the same website as Bing, at the same time.

4.    Get traffic to your website and engage them when they land on your website. Do everything possible, online and offline, to get visitors to your website. You can acquire lots of Google Love by increasing the number of unique visitors and getting them to take actions on your website. The “Call to Action” is one of the most important engagement tools for your site. Ask your visitors to do something, such as, watch a video, fill in a form, visit another page on your site.

Other than optimization, the paradigm I teach my SEO students is that social media is an important tool for getting ranked on Google. Many social media sites, if properly keyword optimized, may appear on a search on the search engines. Below is a list of some of the best sites (currently) for SEO:

1.    Merchant Circle
2.    YouTube
3.    Yelp
4.    YellowPages.com
5.    SuperYellowPages
6.    Foursquare
7.    LinkedIn
8.    Blogger & WordPress
9.    Facebook Business Pages
10.    Google Plus
11.    Twitter
12.    PRLog

I’ve studied Search Engine Optimization extensively. I am also vigilant and research which sites appear on search results. I am confident that when you optimize your pages with the tools that I have given you, your website will appear when specific target market keywords are typed into the search box.

It is easier than ever to appear at the top of Google and the other search engine. A good social media strategy and campaign and play a major role in your Search Engine Marketing SEM results. There is no need to spend tons of money on SEO. Research your target market keywords. Use the master list of keywords you created in all your content and in the elements of your website outlined here. Create and run a strategic social media marketing campaign. The results will amaze you!

DIY-SEO Checklist
• Relevant, Keyword-rich Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Submit .htm & .xml Sitemaps
• Submit to DMOZ
• Submit to Google, Bing (Yahoo)

Manny Sarmiento – President / CEO
New Media, New Marketing, Inc.
www.nmx2.com 

Manny Sarmiento is President / CEO of New Media, New Marketing, Inc. 
Manny has taught over 500 Social Media, SEO, Internet Marketing courses and Social Media University.

Contact Information:
Carmen Lopez
New Media, New Marketing, Inc.
www.LinkedIn.com/in/mannysarmiento
www.nmx2.com / carmen@nmx2.com
(305) 450-4344 – Cell