Tuesday, August 16, 2016

LinkedIn - The 4 Top LinkedIn Strategies for Business

LinkedIn - The 4 Top LinkedIn Strategies for Business

When you join LinkedIn, people behave like your “tribe” – people that you are connected to. You can start with your email list, people you invite. Most of those 40 % of those people on your email list, are on LinkedIn. LinkedIn is an online resume, it’s about you and have a professional head shot profile because a first impression is important. There are over 414+ Million professionals that can find you.

Strategy #1: Link your Slideshare.net presentations on LinkedIn. This is a great tool to demonstrate project presentations you’ve done. It is also a great tool for job hunting since employers gets to see what worked you’ve done, if they check your LinkedIn.

Strategy #2: Joining groups on LinkedIn is crucial to your profile and networking with other professionals in the same group. This refers back to the “Tribe” – people whom you are connected with in the same network.

Strategy #3: Participate in discussions. Make people want to engage on your discussion.

Strategy #4: It’s good to optimize your profile with SEO keywords to target a market. Use Google Adwords to find the keyword for your target market. In my Simple SEO course you will learn how to do keyword research.

LinkedIn is a popular valuable tool and if used correctly, it can give you that advantage for your business.

Take my full Udemy course now for half off! We cover more topics on LinkedIn and other strategies in Social Media.

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.

Friday, August 12, 2016

The Seven Paradigms of Social Media Marketing

The Seven Paradigms of Social Media Marketing

It’s all about SEO: Social Media is all about SEO. Think domination, you want to dominate your market. Create that level one content that makes real engagement happen. Learn more about level one content on my course on Udemy.

DIY It: Tools to enhance your brand in the market. Tools such as Hootsuite, constant contact social share, Tweetdeck, bookmark social media accounts, YouTube, and Slideshare.net.

Building Relationships (G.A.S.): Give knowledge, ask questions, relationships top of mind of awareness. For example: If I am in your "Tribe" and need your type of services, I refer business to you, exchanging.

T.O.M: Top of Mind Awareness - First one they think of when they're ready to buy your
products or services.

“Expert” Status: When you have a blog you are perceived as an expert.

The “Tribe”: People in a group. Everyone that belongs to you, everyone that is in your network or works together. Fund your tribe, keep them loyal and those are the people that would refer more business too.

Engagement: Engage in Social Media accounts by consistently posting on these accounts or blogs.

View the full course on Udemy, 50% OFF!

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.

Thursday, August 11, 2016

Minimum Social Media Tools You Should be Using for Your Business

Minimum Social Media Tools You Should be Using for Your Business

At New Media, New Marketing, Inc., we use social media tools daily to improve our ranking among competitors. We use these tools whether they are for creating a simple event using email marketing or to marketing through social media accounts such as Facebook, LinkedIn, etc. As a result, we’ve had a successful past and present with using social media tools daily. These are the social media tools you should be using for your business:

Blog: Level one tool that can bring a lot traffic and business to you. If you blog every day you will see amazing changes to your business, as long as you optimize your content, and provide valuable content.

Social Networking: Social media tools such as Facebook, LinkedIn, and Myspace (great SEO tool).

Micro-blog: Twitter is one of the best micro-blogs out there.

Email Marketing: Email marketing is a great way of providing valuable experience for your business. It works well when combined with social media, for example: Constant Contact’s Social Share tool.

What is the number one social media photo sharing site that can make a difference to your business? Pinterest! Although Instagram has many users and it’s owned by Facebook, you can engage with Pinterest and with Instagram you can’t.

Local Business Directories: Sometimes you don’t know where to start listing your business. Posting in local business directories is a must. You can get started by posting on these Top 20 listings:

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. MerchantCircle
6. YellowPages
7. WhitePages
8. SuperPages
9. YellowBook
10. Manta
11. CitySearch
12. MapQuest
13. Local.com
14. Foursquare
15. Angie’s List
16. Judzu
17. Facebook
18. Biznik
19. CitySlick
20. AmericanTowns

When dealing with these types of listings, you want to include at least your Business name, address phone number, website address, business category, and tags/labels.

Video sharing: Video tools such as Youtube, Vimeo.

Presentation Sharing: Slideshare.net is a simple presentation sharing social media tool. You can use videos and info graphics. Social media press release: One of the most important Press Release tool is PR Log. The reason why PR Log is important is because it shows on searches.

Learn more about Social Media by registering on our Udemy Course, half off!

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.

Monday, August 8, 2016

The Four C’s of “New Marketing” and Social Media Marketing

The Four C’s of “New Marketing” and Social Media Marketing

Most of us or most new business owners want to post on Facebook. They want to open a Facebook account and start posting right away for their new business. This is the last step you need to accomplish before starting out in social media. Your Facebook personal page is separate from your business page. The reason being is your business page has less engagements.

Learn more about Social Media through my course: https://www.udemy.com/simple-social-media/?couponCode=Blogger25 and sign up at 50% OFF!
  • Content Creation: In order for you to be found in search engines is you have to create content. Creating content is crucial in this day and age. The source of your business is going to come mostly from content creation. There are many tools you can create content in:
    • Slideshare
    • YouTube
    • Social Media Press Releases
    • LinkedIn Posts
    • Creating a blog on your website
  • Culture: One of the most important tools for business is excellent customer service. Many of the ways to provide great customer service is through social media. Social media is a great tool to build relationships, new referrals, meet new people and enhance customer service. You have to build your own brand all around. This will have to do with how you're perceived throughout the media.
  • Connecting: Once you build new connections/ new relationships, the most important thing to do is to keep those loyal customers. Spam is not the way to keep customers. This can actually cause you to lose these clients. You need to provide value by getting rid of the S word, SALE and switch to the M word, MARKETING. 
  • Consistency: Think of social media as campaigns. You have to be consistent all the time when posting content. Being consistent can shift the mind set of others (paradigm). It is really all about social media optimization. Social media can help you show up in the search engine. In my Udemy Course, I offer a successful checklist for optimizing your business needs. 
Manny Sarmiento - President / CEO
New Media, New Marketing, Inc.