LinkedIn - The 4 Top LinkedIn Strategies for Business

LinkedIn - The 4 Top LinkedIn Strategies for Business

When you join LinkedIn, people behave like your “tribe” – people that you are connected to. You can start with your email list, people you invite. Most of those 40 % of those people on your email list, are on LinkedIn. LinkedIn is an online resume, it’s about you and have a professional head shot profile because a first impression is important. There are over 414+ Million professionals that can find you.

Strategy #1: Link your Slideshare.net presentations on LinkedIn. This is a great tool to demonstrate project presentations you’ve done. It is also a great tool for job hunting since employers gets to see what worked you’ve done, if they check your LinkedIn.

Strategy #2: Joining groups on LinkedIn is crucial to your profile and networking with other professionals in the same group. This refers back to the “Tribe” – people whom you are connected with in the same network.

Strategy #3: Participate in discussions. Make people want to engage on your discussion.

Strategy #4: It’s good to optimize your profile with SEO keywords to target a market. Use Google Adwords to find the keyword for your target market. In my Simple SEO course you will learn how to do keyword research.

LinkedIn is a popular valuable tool and if used correctly, it can give you that advantage for your business.

Take my full Udemy course now for half off! We cover more topics on LinkedIn and other strategies in Social Media.

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.

Top Social Sites & Top Networking Sites for a Successful Business

Top Social Sites & Top Networking Sites for a Successful Business

Social Networking and Using the Top 5 Tools

The most common question I'm asked when teaching my students about Social Media is "Which Social Media Sites are the Most Important for My Business".  The answer may surprise you. While many people think that Facebook is a must for business, it is a site you could theoretically do most without.

There are three elements to look for when choosing social media sites to be active in.

First, the social networking, social bookmarking, video, or other social media site must have plenty of active users. 

Second, the sites must include the persons in your target market and/or professionals

Third, the sites must be SEO friendly, which means that these social media sites appear on the search engine results pages, such as Google, Bing and Yahoo.

These are the Top 5 Social Media Sites that meet these requirements and you must use to have more success in your business. 

5. Facebook  AlthoughIt almost didn't make my Top 5. Facebook is intrusive, not all that professional, but it has over a billion members. The key to using Facebook for business is creating a Business Page, formerly called a Fan Page, with an interactive and engaging iframe. Other than that, Facebook is useless for business since no one is listening and those are are speaking are speaking nonsense. The tool I find extremely useful on Facebook is events.

4. Twitter  This Social Networking / Microblog site is growing and becoming more practical. It still lack engagement for most, but it can be a useful tool for business. Especially when your business has an established #hashtag

3. Pinterest This microblog has recently rising for business marketing. With hundreds of thousands users. Using Pinterest is a great way to find a niche audience that will re-pin your business' post and create a residual marketing strategy.

2. Google+  The fact that Google+ Plus is closely related and interact with the Google Search Engine, and with Google Places, makes it a must-have for businesses. Business owners realize the importance of being on Google+, this Social Media tool is exploding in members.  Be sure to add a +1 button to your website and watch engagement grow.

1. LinkedIn  By far the most important Social Media and Social Networking tool, LinkedIn has enough members to fit out criteria, and these members are, for the most part, the professionals you need to engage with to create more business and increase your sales.

These Top 5 Social Media sites are just a small portion of what a great social media strategy should. Social media network, social media bookmarking, social photo sharing and other social networking sites are opened constantly.

Keep your eyes and ears opened when you are on Google for the next, "big" or "greatest" site. If a site pops up often when you are researching your company, industry or competition, then it is the site you need to create a keyword-rich profile on. And don't forget to add your professional picture or logo to the profile.

Manny Sarmiento - President / CEO
New Media, New Marketing, Inc. http://www.nmx2.com / manny@nmx2.com http://www.linkedin.com/in/mannysarmiento

Your Old School Marketing Ideas Are Dead! Get a New Marketing Life and Your Business Will Thrive!

Your Old School Marketing Ideas are Dead! 

     You've got to get a New Marketing life or your business will die! It's funny how universities are still using the same 50 year old text book with the $150 price tag. BUt what's not funny is that these same universities don't seem to be embracing New Marketing ideas and concepts that have become the real tools to grow your business in the 21st century!

     We are in the New World, of New Media and New Marketing. You must embrace the New Tools and technologies, understand them and master them! Once you do, your business world begins to open up. New revenue sources begin to appear! Your profits begin to soar! Your bank account begins to grow!

     Don't embrace New Marketing and your business withers away! Customers don't appear! Your business dies a quick death! Lets look at some of these "New Marketing" concepts and lets watch your business blossom!

Sale is a Four Letter S Word!

    Stop "selling" and start Marketing! As a matter of fact, never say the "S" word again. Anytime you feel like saying the "S" word replace it with the "M" word; Marketing. This alone will change your life! "Selling" in the New Marketing world is dead!

Social Media is NOT the Answer!

   It's strange to hear that from a person who teaches Social Media, SEO and Internet Marketing, but you've got to deprogram your mind from an Orwellean concept that Facebook and Twitter will save your business. They won't!

   The problem with Facebook is that no one is listening! Your hope of going "viral" are empty dreams of business nirvana that never seem to appear. Social Media Marketing can work, but it's got to be done right! The ROI of Social Media done wrong is most definitely negative.  I'm not saying give up on Social Media. I'm saying that you must understand it, learn it properly and know which are the right Social Media tools that will create positive ROI for your business. 

The Secret is in the ROI!

    The secret to any marketing tool you choose to test is to measure Return On Investment (ROI). Any marketing tool can work. Even the old school ones such as the yellow pages, radio or TV, flyers can work, but never throw your precious marketing budget at any media without having a way to measure it's ROI.  Here are some simple steps for using and measuring ROI:

• Capture the Numbers
• Set Up a Measuring Tool for Income, Profit and Expense
• Know Where Your Sales are Coming From
• Calculate the ROI = Profit / Expense > 1.0

If the ROI is greater than 1.0 then it's a good campaign. If it's less than 1.0 then move on to the next marketing tool do the same! Never continue to throw money at marketing tools that generate negative ROI.

There's a lot more to New Marketing. We've only touched upon a very small part of the New Marketing concepts. I'll continue to bring new blog postings that educate and entertain and takes your business to the next level!

Manny Sarmiento - President / CEO
New Media, New Marketing, Inc. 
http://www.newmedianewmarketing.com 



     

     

ViralTalk: 3 Ways To Use SEO On Social Media

ViralTalk: 3 Ways To Use SEO On Social Media: “Usually when companies say they want to get better at social media, they really want to get better at SEO (Search Engine Optimizati... 

My Toastmaster Friend Eddy Lopez has published this great article on SEO!  Way to go Eddy!  

Manny Sarmiento - CEO 
New Media, New Marketing, Inc. 
http://www.certificationinsocialmedia.com 

How to Start a Social Media Marketing Business

Social Media is the hottest topic on the planet for business! CEOs and business owners know they need it, but they don't know how to implement a practical Social Media Marketing strategy. This gives you the opportunity to start a new, in-demand, profitable business. Here are the different options to start a Social Media Marketing business.

When I coach my Social Media Certification students I give them the different tracks to choose in their new career. These are the top options to begin your new Social Media Marketing business:

1. Social Media Management - Create and manage the business' Social Media Marketing strategy. You can charge from $250 to $5000 to set up their social media accounts, and a monthly maintenance fee of between $250 per month to $2500 per month.
2. Local Business Social Media Marketing - New and existing businesses must have a real, practical social media and internet marketing campaign. Most businesses don't know this! Market yourself as a Local Business Social Media Marketing expert and you can run a lucrative, high-demand business.
3. Search Engine Optimization SEO - Getting a business to the top of Google is easier than ever. With the Certified Social Media Marketing Specialist (TM) program you can learn how to optimize website to meet Google's guideline and help get your clients to the top of the search engines and earn money in your new business venture.
4. Consulting and Coaching - As a Social Media Certified expert you can charge between $50 to $250 per hour to coach businesses in Social Media Marketing, SEO, Local Business Marketing, Blogging, and other social media tools. Business is booming! You can earn really good money helping businesses grow and thrive!
5. Teaching Social Media - I earn really good money marketing Social Media Marketing, SEO and other internet marketing courses, including Social Media Marketing Certification. You can too! If you like teaching then this is the track for your success.

You can create a very lucrative business in Social Media Marketing. It's easy to learn! It's in high demand! You can easily be a part of this booming and money-making industry.

Manny Sarmiento - CEO
New Media, New Marketing, Inc. http://www.nmx2.com

GET SOCIAL MEDIA MARKETING CERTIFICATION at:
http://socialmediaprofessionalassociation.com/social_media_marketing_certification_enrollment.html 

The Secret to Google Search, SEO and Getting Your Business Found Online

The Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google
Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization
Second, learn SEO
Third, optimize your website the right way
Fourth, begin a real, practical Social Media Marketing 

If you live in the South Florida area I offer live DIY-SEO Search Engine Optimization courses on a monthly basis.  Or you can purchase the DIY-SEO Search Engine Optimization DVD course at the link below for $47.

DOWNLOAD FREE DIY-SEO ™ SEARCH ENGINE OPTIMIZATION CHECKLIST 

Manny Sarmiento - President
New Media, New Marketing, Inc.
8181 N.W. 36 Street, Suite 21A
Doral, FL 33166

Top Social Sites & Top Networking Sites You Must Have for Business Success

Top Social Sites & Top Networking Sites You Must Have for Business Success

Social Networking and Using the Top 5 Tools

The most common question I'm asked when teaching Social Media is "Which Social Media Sites are the Most Important for My Business".  The answer may surprise you. While many people think that Facebook is a must for business, it is a site you could theoretically do without.

There are three elements to look for when choosing social media sites to engage in.

First, the social networking, social bookmarking, video, or other social media site must have plenty of active users. These are users who visit the site on a daily basis. 

Second, the sites must include the persons in your target market and/or professionals

Third, the sites must be SEO friendly, which means that these social media sites appear on the search engine results pages, such as Google, Bing and Yahoo, often.

These are the Top 5 Social Media Sites that meet the required criteria and you must use to have greater success in your business. Lets count them down:

5. Facebook  AlthoughIt almost didn't make my Top 5. Facebook is intrusive, not very professional, but it has over a billion members. The key to using Facebook for business is creating a Business Page, formerly called a Fan Page, with an interactive and engaging iframe. Other than that, Facebook is a useless tool for business since no one is listening and those are are speaking are speaking nonsense. The tool I find most useful on Facebook is events.

4. Twitter  This Social Networking / Microblog site is growing and becoming more practical. It still lack engagement for most, but it can be a useful tool for business.

3. Foursquare  I'm still waiting for businesses to jump on the Foursquare bandwagon. This is a great tool for business owners because you can proactively engage and attract new customers to your brick and mortar locations by offering check-in specials and mayorship offers.

2. Google+  The fact that Google+ Plus is closely related and interact with the Google Search Engine, and with Google Places, makes it a must-have for all businesses. As business owners realize the importance of being on Google+, this awesome Social Media tool will explode in members.  Be sure to add a +1 button to your website and watch engagement grow.

1. LinkedIn  By far the most important Social Media and Social Networking tool, LinkedIn has enough members to fit out criteria, and these members are, for the most part, the professionals you need to engage with to create more business and increase your sales.

These Top 5 Social Media sites are just a small portion of what a great social media strategy should. Social media network, social media bookmarking, social photo sharing and other social networking sites are opened constantly.

Keep your eyes and ears opened when you are on Google for the next, "big" or "greatest" site. If a site pops up often when you are researching your company, industry or competition, then that is the site you need to create a keyword-rich profile on. And don't forget to add your professional picture or logo to the profile.

Manny Sarmiento - President / CEO
New Media, New Marketing, Inc. http://www.nmx2.com / manny@nmx2.com http://www.linkedin.com/in/mannysarmiento
 

Facebook is Dead! Social Media Marketing Top 5 Predictions for 2011

"Facebook is Dead" - Social Media Marketing Predictions for 2011

Facebook is a nice Social Media toy!  Facebook is not very nice! Facebook is disruptive! Facebook is annoying!   Strong remarks huh! 

The problem with Facebook is that it is not a tool that lets you engage with clients or potential clients.  A good social media marketing tool allows for proactive and real engagement with people.

So what is good about Facebook.  I call it the law of large numbers.  With over 500 million users and 53% of them active, I look at Facebook as being able to "touch" large numbers of users. 

Engagement though, is another issue. Facebook does not lend itself to practical engagement, or establishing a on-on-one relationship with potential clients. Which is what you want to do with a practical social media marketing tool.

So what are the Top 5 Social Media Marketing tools you should use, other than Facebook, that will have an impact on your business in 2011?  Lets count them down:

5. Foursquare.  Although it is not suitable for all types of businesses, Foursquare has done it's homework and has become a tool for businesses that are frequented by clients. It is an free, high-impact, engaging tool that can bring in new clients and keep them coming back.

4. YouTube.com and Video.  Youtube and other video sites such as Metacafe get indexed on Google and other search engines faster than your web site. You must have a Youtube video chanel and add at least one video per month.  Videos should be no more than 4-5 minutes long and the description and tags should have relevant keywords to your business.

3. MerchantCircle.com.  One of the best local directories on the web, other thatn Google Places, Merchant Circle allows you to list your business for local searches, connect to other local businesses and invite your friends and business contacts. Merchant Circle is listed on Google search engine result pages often.  You must be on Merchant Circle in order to be more competitive in your local market area.

2. PRLog.org. Social media press releases are the best kept secret in social media. A posting on PRLog will get indexed very quickly. Social media press releases are free and easy to send. They are one of the most effective ways to get your business showing on Google.

1. LinkedIn.com. Amazingly, I find many professionals are not on LinkedIn. LinkedIn is one of the most professional and useful social media sites. I rank it well above Facebook as a marketing tool for your business. LinkedIn has two very practical tools for proactively marketing your business, Groups and Answers. These tools if properly used will dramatically increase your engagement with potential clients. LinkedIn is a must for any professional.

By utilizing these 5 tools correctly you will dramatically increase traffic to your web site and engage potential clients, making 2011 a profitable year for your business.

Manny Sarmiento - New Media, New Marketing, Inc.
http://www.nmx2.com/
http://www.linkedin.com/in/mannysarmiento
http://www.facebook.com/newmedianewmarketing
http://www.twitter.com/nmx2