Monday, April 27, 2015

Google's Mobile-Friendly Test Site | Is Google Dumping Your Site Because It's NOT "Mobile-Friendly"?

Google has announced new algorithm changes that will affect websites that do not display well on mobile devices, so-called "mobile-friendly". Aka, mobilegeddon So do you need to run out and demolish your existing website and rebuild it using "mobile-friendly technology"? The answer is NO!

According to Google; "in order for a site to be considered mobile-friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device."

Google's Mobile-Friendly Test Site
The ranking changes will not affect your desktop or tablet sites! Yes, more and more users are viewing website on their mobile devices, so with the new Google algorithm changes your non-mobile-friendly website may not be shown on a search result on mobile devices.

Google Mobile Friendly Site Mad Rush

But don't rush out to change your existing site! For sites that have been active for a while, it will cause more damage to revamp a "non-mobile-friendly site" and move it to WordPress or other "responsive", mobile-friendly platform.

What I suggest is to build a brand new website on WordPress with a keyword-rich domain name and great SEO Search Engine Optimization, on a "responsive" theme!  If you choose the right keyword-rich domain and optimize correctly you can have a website showing at the top of Google Search results within 30 days. No guarantees, of course!

WordPress' Responsive websites are easy to build and very effective for SEO Rankings. If you are in Miami, Fort Lauderdale, Lakeland, Orlando, Fort Myers, Naples or other South Florida cities check our website for live, hands-on, 1-on-1, WordPress Website Design training.

Lastly, you can test whether or not Google sees your website as "mobile-friendly" on Google Webmasters Mobile-Friendly Test Site. There's also plenty if resources on the page to help you avoid getting dumped by Google!

Hope this helps!
Manny Sarmiento | President / CEO
New Media, New Marketing, Inc.

Monday, April 20, 2015

Top 5 Best Networking Events for Professionals Like You!

Speed Networking Event Miami Doral
Many business owners and sales professionals think that they can sit behind a desk and grow their business or their sales! This is far from the truth. You've got to get out there, network and meet people. But your time is precious, so in order to optimize your networking efforts you've got to choose the right networking events.

First, let me start by telling you that most "after-hours" events are not productive for business professionals. The format of these drink, eat and be merry events are just not effective as a means of meeting potential prospects and clients. Avoid them.

Your time is better invested in the following types of networking events:

  1. Morning "breakfast" networking events such as BNI meetings and chamber of commerce functions:  The latter, chamber of commerce functions, in my opinion, are better than BNI meetings. I find those way too structured and costly. But if it works for you, go for it!
  2. Dynamic and well attended Toastmasters Meetings: I host a Toastmasters chapter here in Doral and this chapter is dynamic and full of professionals. You'll be able to practice public speaking too, while you meet and network with some of most rounded professionals on the planet!
  3. Seminars and Workshops attended by your target market: Every event, workshop, class, seminar or lecture is a networking opportunity! You'll meet some of the brightest and most interesting professionals while feeding your mind with very interesting topics. This is definitely time well invested.
  4. Your own information-filled seminar directed to your target market. Putting on your own seminars, workshops or lectures that educate and motivate your target market is an idea of the New Marketing era! Educate, don't sell! Your goal is to give such a great seminar the attendees will ask you how it's possible to work with you. You'll be surprised at the results!
  5. Speed Networking Events: They are fun, fast, very effective and efficient marketing tools for business professionals. In a well-planned and organized Speed Networking event you will meet from 10 to 50 people ready, willing and able to hear your marketing message since you are only their for one reason; to talk about your business in two and a half minutes or less! Check list link often if you live in Miami for the next Speed Networking at the Speed of Business Event!
Your time is valuable, so use it wisely. Stop the after-hours drinking events that are so called "networking events". By dedicating your time to effective networking platforms you will break the ice faster, establish more relationships and increase the return on investment of your time and energy! 

I hope this help! 

Best Regards,  Manny Sarmiento
CEO - New Media, New Marketing, Inc. 

Thursday, April 16, 2015

Using Microsites to Get to Page One of Google, Bing and Yahoo Search

Getting to the first page of Google is not difficult but it's not guaranteed. No one can promise you number one on Google and actually fulfill that promise! Read my previous blog posting: "Don't Pay for SEO Services! What You Really Need to Know about SEO!

Search Engine Optimization SEO Training Miami, Lakeland, Orlando, Ft. Lauderdale
It can sometimes be challenging to get to the first page of Google and other search engines, and we all know that very few people will browse past the first page of search results! You try and try again and nothing seems to work. What else is there to do? How can you get your business found when someone searches Google? Try micro-sites!

I sometimes refer to Google results, or lack there of, as "mysteries of the Google Universe". So, if you are having a challenge getting to the top of Google search results, how about building a website that is specifically SEO optimized for a specific niche of your business? Here is an example:

A realtor in Miami has a website built for him by his broker. With 28,000+ realtors in Miami, how easy do you think it would be to get his website to the top of the Google, Bing or Yahoo search results? Very difficult! Unless the realtor builds a website broken down and keyword (SEO) optimized for the following:

Real Estate > Homes > Homes in Miami > Homes in Doral > Luxury Homes in Doral > Foreclosed Luxury Homes in Doral > Foreclosed Luxury Town Homes in Doral

At the time of my writing the domain was available for purchase at: . The next step is to run a keyword research on Google Adwords, install WordPress and create a five page microsite, optimized for those keywords and containing a correctly created and submitted sitemap.xml file.

All this may seem daunting but it's really not! Creating websites with WordPress is easy! WordPress websites are very powerful for Search Engine Optimization because of it's SEO and other plugins. I teach hands-on classes in Miami, Ft. Lauderdale and other Florida cities. .  

Building micro-sites is a powerful strategy that can get you to the top of the search engines. Along with a real Social Media Marketing strategy, you can drive more traffic to your site, increase your clientel and your profits! 

I wish you Great Success! 
Manny Sarmiento - CEO 
New Media, New Marketing, Inc. 

Resources: - WordPress Training in Florida - SEO Seminar 

WordPress Training Classes Miami, Ft. Lauderdale, Lakeland, Orlando

Wednesday, April 1, 2015

Don't Pay for SEO Services! What You really Need to Know about SEO!

Lie #1 - Guaranteed #1 Ranking on Google

guaranteed number 1 ranking on google seo
The SEO Truth - Very few SEO so-called "experts" can get you to number one on Google. So here is the challenge you can give them: Get me number one on Google then I will pay you. None of the SEO guys will take the challenge because they know they can't do it!

Lie #2 - You Need to Pay for Monthly SEO Services

The SEO Truth - Unless you are a trending type of business such as entertainment, you don't need to optimize on a monthly basis! There's not much the SEO "experts" can do on a monthly basis to get you to the top of Google. But here's the good news; you can get great results your self.

Lie #3 - You Can't Do SEO Yourself! 

The SEO Truth - SEO is actually very simple. There are a few, very simple techniques to optimizing your website and creating a viable and practical SEO strategy. It doesn't take a rocket scientist to get results. Google has a series of tools to help you optimize your pages and get to the top of Google.

Lie #4 - Google Updates will Hurt Your Website Rankings

The SEO Truth - Yes, Google is constantly upgrading their algorithm but if your website is Real, Keyword-Rich, Relevant, Homogenous and properly optimized then you can get great Google search results.

The bottom line is that you must be careful if you are considering hiring an "SEO Expert" since most can't fulfill what they promise. My suggestion is to you reach out to Google via their Webmaster Tools at where you will find plenty of real information on Search Engine Optimization SEO. 

Learning What is SEO from the Source

Google also has a YouTube channel: Google Webmaster Help. Make sure that you only get your SEO knowledge directly from the source - Google! Well, except from me, of course! I teach a three and a half hour SEO Search Engine Optimization course once a month in Miami. I cut out the nitty-gritty and give you the REAL Truth about as SEO in a practical manner that you can use to DIY your SEO or at least know what to look for when you hire someone to optimize your website. SEO Search Engine Optimization Course Miami

Please Tell me About Your SEO Nightmares

I'd love to hear about your experiences with the "SEO Experts". Your comments will help others avoid the SEO trap and save money, time and trouble! 

Hope to hear from you soon!

Search Engine Optimization Miami, Ft. Lauderdale, Orlando
Manny Sarmiento - CEO / President
New Media, New Marketing, Inc. 

P.S. The main reason for writing this blog is to save you money, time and agravation! I hope that it rescues you from SEO hell!