It is currently a new fad for many businesses to spend
hundreds of hours into Instragram, posting, commenting and liking pictures in
order to attract new potentials customers for their goods or services.
The real question is: Does Instagram for business provide real
engagement?
When you post a new picture on your business’s Instagram
feed what do you create? Are your current and potential customers engaging with
your business by just clicking the heart button? Are they sharing your post? Are
they commenting? These three simply tasks, are they really helping your
business.
If you answered yes to most or all those questions, then ask
yourself one more question: Are they coming through your door?
It does not matter if you have over a thousand likes and
hundreds of comments. This perceived engagement is it really giving you
results?
Your answer is most likely: No.
Engagement is a two communication between you (the business)
and them (the customer).
While Instagram is a great way to show off the goods and
services, it only working if you have a larger audience. If you are a small
business you are going to need many more Social
Media Tools in order to grow your business. Not just Instagram.
Instagram is just one of the many Level-2 Social Media tools you will need in order to help you build
your business, but it is neither the most important tool nor the only tool.
Having other Level-1 Social Media tools will help your business grow as you
share them on Level-2 Social Media
tools.
You can learn more about Social
Media M-Levels(TM) on my Simple Social
Media Course on Udemy.com. In the meantime, here's your
assignment:
Go to https://www.udemy.com/simple-social-media/?couponCode=BLOG25 and
watch the free Preview of my Simple Social Media Udemy course, "Can Social
Media Really Make a Difference to Your Business".
If you are interested in viewing the
entire course you can use the Promo Code BLOGGER or just click
on the link below and you'll be able to take this amazing course for a reduced
price of $25.00. The course is full of amazing, practical knowledge on
how to use Social Media tools to grow your business. I hope that
you enjoy the course!
Best Success to You!
Manny Sarmiento - Social Media
Mann(y)