Friday, July 11, 2014

What is SEO? Search Engine Optimization Real Tips to Get to Page 1 of Google

what is seo. search engine optimization miami manny sarmiento

"Google has made it easier than ever to get your website to the top of Google!"

There are simple steps in preparing your website for Google's search engine algorithms. Google wants your website to show up on page one of search results. 

Google has no secrets: Google gives you all the information you need to optimize your website. You could possibly have your website show up on the first page of Google. Here's some tips that can help you do that:

Keywords:  Google responds to the keywords your target market searches for by returning the best results for those keywords.  Google has a tool where you can research these words and create a master list of keywords to use across your website, blog, Facebook, Twitter, LinkedIn and other content sites. 

Knowing exactly which keywords to use and where to use them on your website helps you make your website Google friendly and therefore appear at the top of Google Search results.

Website Structure and Mechanics: Google uses over 240 factors in determining which web results to return when specific keywords are type in to a Google Search box. By knowing some of the most important structure points of your website you can work with your web developer to build a Google friendly site that appears high on a search result.  These are some of the most important website structure elements:
  • Website Title Tag
  • Meta Description Tag
  • Header Tags (H1 and H2)
  • Keyword-rich Content
  • Image File Names
  • Image Alt-Tags
  • Keywords in Hypertext Links
  • Keywords in the Main URL
  • Keyword-rich Page URLs
This is just a beginning list of key structure points that enhance your website for Google's Search Engine algorithms.  The result in a greater chance of showing up on page one of a Google Search result.

Warning #1: Absolutely noone can promise you number #1 on Google. If they do, they are lying!

Warning #2: There is no need to pay anyone to optimize your website on a monthly basis. Save yourself money by saying no to anyone that wants to charge you a monthly fee to optimize your website! 

Learning SEO:  You can learn real SEO strategies. But make sure that they come directly from Google or a very reputable source.  I teach an SEO class every month that is built around Google's training, not hearsay or ridiculous third party misinformation.  You can get more information on my SEO training at the link below.  

My next class in scheduled for July 15th in Miami.  The information is listed on the left column of this email.  I hope you can join me. Make sure that you use the Promo Code DIYSEO to receive a discounted rate.   

Best Social Media Guru Expert Manny Sarmiento

Manny Sarmiento - CEO
New Media, New Marketing, Inc.
Miami, FL / Palo Alto, CA

DIY-SEO Course | Miami, Florida Event
July 15th, 2014 | 8:30 a.m. - 12:30 p.m.
Register Now!
Register Now!

Wednesday, July 9, 2014

Options for Building a Website for Your Business - What is WordPress?

Options for Building a Website for Your Business

WordPress Website Design Courses Classes Miami
It's easier than ever to have a professional website for your business. Many options are available. Some are good. Some are bad. Here are your options:

Template Sites:  GoDaddy and 1and1 offer exceptional web building products at reasonable costs.  The only setbacks with these template sites are few but can be important.

These template sites are not as easy as they make them seem and the flexibility of design options once you select the template are limited. 

Free websites:  Sites such as Wix have amazing marketing and seemingly appear to be the solution to your website dilemma. But beware!  Wix has drag and drop features but the structure at times fails to display your website correctly, overlapping text and blocks and distorting the design. Wix designs are not mobile friendly.

Beware of "free" websites that inundate your website with ads or where you do not have control of your domain. 

WordPress: WordPress is by far the best option for website design. Designing a website on the platform is easy.  The designs available through the myriad of professional themes make for aesthetically pleasing and practical designs that make your business look fabulous!

WordPress sites are "responsive", which means that your website will automatically adjust to any screen, including iPhone, iPad, and other devices.

With WordPress built websites you have a choice of thousands of plugins that perform just about any function you require, including e-commerce, forms, galleries, social media and much more...

Overall, the best choice to build your own business website is WordPress. The WordPress software is free and very functional. With WordPress you will enhance your branding message by creating an aesthetically pleasing, professional and functional website! 

Learning WordPress is Easy!

New Media, New Marketing, Inc., with the support of the Doral Chamber of Commerce offers WordPress website building courses at a very reasonable price. (Watch the video on the left)

Courses are currently offered in Miami (Doral) on a monthly basis for a modest fee of only $197.

This WordPress course is hands-on and you can work on your site the day of the class.  Upon completing the course you will be able to build professional looking, functional websites, with no trouble at all!

To register for the Miami WordPress courses you can click on the Register Now button below or visit the website (built with WordPress) at: 

Details of WordPress Website Training Course 
In this WordPress Website Training Course you will learn how to use one of the easiest, most popular and practical website building tools available. 

WordPress is a simple yet powerful website building program that allows you to build and manage your own website with a small amount of training and effort.

In this day-long, instructor-led, hands-on, training workshop you will:
* Learn how to build a high quality, functional website in no time at all!
* Save time and money by building your own website and managing changes.
* Market your products and services on a professional website you build yourself!

You will be able to edit and modify your website yourself without depending on others, and without spending tons of time and money.

It's EASY!, but there are important pre-requisties:

1. If you know how to use a computer and are a fast learner.
2. Have some experience managing Microsoft Office Tools like Word, Power Point, and Excel.
3. Have your business ready, a clear idea of why you will like to have a website and what for.
4. You have your business logo and/or a clear idea of your business image.
Get more information
Register Now!

Thanks to our 8-module, 1-day hands-on "WordPress Website Training" Course, you will learn and master how to build your own website. 

* We cut the theoretical and complicated aspects of programming, and bring you an easy to use content management system that will help you accelerate the process. 

* We will help you learn how to do it in a totally practical and simple way, step by step, directed by an expert.
Cost: $197 and Includes a Registration Fee Includes a Complimentary WordPress Mastery DVD Training Course Valued at $197.00 

WordPress Training and Classes Miami Florida