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New Media, New Marketing, Inc. Offers Social Media Marketing, Education and Outsourcing. Featuring 20 Social Media Marketing, SEO and Internet Training Courses.
New Media, New Marketing and the Doral Chamber of Commerce present, Search Engine Optimization SEO Seminar: "How to Get Your Business Found on Google", December 28th, 8:30 a.m. - 12:30 p.m.
Search Engine Optimization SEO Seminar
"How to Get Your Business Found on Google"
December 28th, 8:30 a.m.
Free Afternoon Social Media Seminar with Prepaid Attendance
85% of consumers are looking for goods and services online. Are they finding you or your competitors? How can you make sure they find you without the expense of paid searches? In this seminar you will learn how to set up and optimize your new or existing pages for the three major search engines, Google, Bing and Yahoo, including the URL, also known as domain name, and other parts of a search engine friendly web design.
You will dramatically improve your search engine (SEO) results with what you will learn in this seminar. In this seminar we will cover the following topics:
• What Google and the other Search Engines are looking for in your web site
• How to choose a web site designer and how to make sure they do a great job for you Comparing html site to Flash, PHP and design platforms for web sites
• Options available for designing web sites yourself The basic mechanics of building a web site that the search engines like All the web site elements required for good SEO
• How to read the "Source" of a web site How to find the keyword that people are actually searching for
• How to submit your web site to the search engines Which tools work to help increase your web site rankings
• How to incorporate Social Media Marketing strategies with your SEO strategies for maximum search engine rankings In the last part of the seminar we will examine and critique your web sites live
Who should attend this seminar?
- Online Marketers
- Marketing Executives
- Web Developers
- Product Managers & Brand Managers
- IT Programmers
- Business Owners
- Business & Marketing Consultants
- P.R. Professionals
Fairfield Inn and Suites Miami Airport - 4101 NW 11 Street, Miami, FL 33126
Fee: $27* by December 26th / $47* after December 26th / $57.00 at the Door /
Yes, it's true. The Queen herself, Queen Elizabeth the II has realized that Social Media is an important communication tool.
The Huffington Post reported this past week that Queen Elizabeth is now on Facebook.
According to the release in the Huffington, the Queen has launched a series of official pages offering the website's 500 million users daily updates on her engagements.
The Queen (an 84-year-old British monarch) plans to be featured in videos, photos and news items all of which will be released on her new Social Media Marketing profile on Facebook.
The Queens Facebook page was scheduled to go live today. Princes William and Harry have been very active on Social Media and one can only speculate that those activities played a role in the Queens decision to jump on this networking bandwagon.
The Facebook Fan Page will be a corporate account, so people will be able leave messages or comments for Buckingham Palace on the site and find details of royal events close to their homes. Because the Queen has chosen to create a corporate Facebook page - and not a personal account - people won't be able to request to become friends with the queen.
A royal official was quoted stating "If you are going to have an online presence in 2010, you just have to be on Facebook."
The Facebook page is the Queen's latest social media venture - the Royal Family already has an account on the Flickr photography website, joined Twitter in 2009 and set up a video channel on YouTube in 2007.
This is just another example of what an important communications tool Social Media is and it pays to be there and be posting consistent quality content that includes articles, images, videos and more. For more information about Social Media marketing visit http://www.assureassess.com/.
Today social media is everywhere. When you hear about a company and you want to know more what do you do? Personally, I look them up on the web. Most companies have an online presence. So why don't you have enough online presence? If you're a solo-entrepreneur or small business owner, you need to have a profile and be active on social media. How else are we to learn about you in this day and age?
Something must be holding you back. Do you understand how social media and social networking function to get you business? Are you comfortable getting clients or communicating effectively behind the screen?
With more than 500-million users on Facebook, more than 50 millions on Twitter and 70 millions on Linkedin, it is time to sit back and learn about integrating social media into your marketing plan. The biggest advantage of social media is that it is free, even if you just start your business you won't need a big budget to promote your products or services. It's well worth the time to spend to really understand how it works. Working with a coach is the most timely and effective way to learn how to use social media to turn your contacts into clients at a rate you can be proud of.
I always suggest to my clients who are new to social media to sit down with a daily plan and spend just one hour a day (at first) to attain a routine. After they perfect their routine, just 15 minutes a day will be enough to keep the client flow. If you use your time strategically you can just spend a few minutes a day keeping up with the three major sites.
The Six Effective Online Marketing Strategies:
1. Have an effective profile. People should immediately understand who you are, what you do and what the benefit is of choosing your products or services over someone else's. Think about a visual and text based elevator speech. Developing a great pitch will keep clients interested in using your products or services.
2. Join groups related to your target market. Look for Facebook Fan Pages, Linkedin Groups and other online networking groups related to your target market. Check the profile of the members and invite at least 20 people a day. Yes, you can do this in just minutes! I will show you how.
3. Send a personalized message. When you invite people don't just click on the invite button to send the, by default message, which just says something like "I would like to add you to my network." A personalized message should mention that you are in the same group, which shows that through similar interests you could have synergy in your businesses. How can you help them with their problems? Ask them!
When contacts accept your invitation, again send a personalized message with more info about you, how to reach you on other social media sites and always finish your message with your call to action. What do you want them to do next?
-visit your blog or website
-sign-up to you mailing list or newsletter
-sign-up to your free offer if you have one (and you should definitely have one)
-sign-up for a consultation
-call you
What ever is the next step, let them know.
4. Post at least twice a day on your page, you can use ping for example to save you some time. The same post will be distributed in each of your social media pages in just one click. (See, I told you just a few minutes!)
5. Drive people to you blog or website. You want potential clients to learn more about you and to join your list.
Remember that your "friends" or contacts on Facebook, Linkedin, or Twitter don't belong to you. If your Facebook account gets hacked, you run the risk of losing all of your contacts. Now if you drive your contacts to you mailing list, you will never loose them and you will be able to communicate with those contacts on a regular basis for years to come.
6. Be consistent - whatever you do, don't stop after a week or a month. You must be consistent in your daily tasks on social media, the same as you must be consistent in your marketing. That's why I ask for one hour a day from my new clients, to make a non-negotiable routine.
Just like face-to-face networking, social media results don't happen overnight. Your hard work will become effective if and only if you are consistent, invite people continuously and contact people on your list a little every day. When you communicate on a regular basis and give valuable information clients will be ready to buy from you, not from your competitors.
Using those simple tips, your contacts will know you, like you and trust you, and this loyalty will convert to paying clients.
To get more tips like these ones to grow your business with proven offline and online networking strategies, download your Biba's networking kit at http://www.theconnectionqueen.com/
Biba Pedron helps solo-entrepreneurs to network like pro, by teaching them highly effective follow-up systems to maximize their networking and social media results.
I used to swear by Gateway PCs. Recently I purchased two Gateway Laptops thinking that I was getting a wonderful deal through HSN. The first Gateway I purchased worked great at first but two weeks later the "O" key popped out all by itself. Two weeks after that the "P" key popped out all by itself.
I called customer support to learn that I would have to send the PC back to their Texas facility to get it repaired (at my cost). I sent it back and two weeks later I got my laptop back. The keyboard, which was originally illuminated and had controls for sound and Media Player was not working. I had no volume nor media control on the keyboard template nor any function keys to serve as sound level or media controls.
I got back on the phone to attempt to call them. I sent the PC to be repaired just under the wire before the warrantee expired. I received the repair receipt telling me that the repairs were under a 90 day warrantee. I got a recording telling me that I could not speak to tech support because "my pc was no longer under warrantee". I could not speak to a real person. I was referred to the web site where I got the same response from a chat conversation. I was referred to emailing tech support! Urgh!
I am still waiting to get a response from tech support.!
The second Gateway Laptop I puchased from HSN was beautiful, but slow as a snail having dinner! have Norton full suite running and I am very careful about opening emails and other programs.
I haven't even tried to speak to tech support because I figure that I will have to send this other laptop to Texas to get it fixed!!! Urgh!
My next laptop or PC will NOT be a Gateway PC. I think that I will go back to Dell or maybe try HP. I never had an issue with my Dell PCs.
I wrote this blog to get your attention and to make sure that you do not get tangled with a Gateway PC or Laptop when you purchase your next one! What has happened to customer service. I can definitely tell you that Gateway does not care about me nor you! Their customer service sucks!
Creating and online marketing strategy is vital when making the decision to add social media to your marketing campaigns/plans. A plan is needed to assess the viability, know what steps you will need to take and to aid you in staying focused on your goals.
Your plan can also help you save time by ensuring you follow a systematic approach to the tie you will invest in social marketing and network. The social networking part can easily take you off track and eat up your time if you do not pay attention to the overall picture of what you are trying to accomplish.
Here are the basics steps to any social media plan we setup for clients:
Assess
Look at what is available in your market, what competitors are doing and find out if your customers in fact using these social media channels. These answers may help you determine the goals
Purpose
Define your main purpose for using Social Media and identify the various social media channels to use.
Goals
Set at least 3 SMART (Specific, Measurable, Attainable, Realistic, Timely) goals and create an action plan to help you reach these goals. What steps will you take to reach these goals.
Content
Create a plan for what content will be published - blog posts, tweets, facebook page updates, youtube videos. This plan should include the topic of content and also how often and via what channel it will be published
Keywords
Part of the content planning would be finding the keywords your customers use when searching for your service or product online. If your business has some technical jargon that customers rarely pick up on - it is unlikely that is how they will search online for the solution to their problem (your service or product). It is imperative to find keywords they are using and add these targeted key words into your content..
Optimize
Look at all the platforms available and link them together as much as possible to help you save time. ie. Link your blog to twitter and your facebook page so when a blog post is published it will automatically feed an update to the other networks. Be certain to make a flowchart so you understand what automatically goes to what network in order to avoid any cross posting.
Track
As much as you can track your results do it. Keep a record of your contacts/ facebook friends/page likes/twitter followers/linked in contact /newsletter subscribers and results on Google for your name, business and keywords. Check the results every month and see how it changes. Read your analytics on your website and adjust keywords/tactics to fit with what is working well or not form these reports. With social media marketing, businesses may set goals related to brand identity and levels of engagement.
Schedule
Take time to schedule in all the aspects of your plan and work at it to keep on top of it and following the plan. Stay focused and use your time wisely.
Following these steps will help you network much more effectively and in a way that does not find you looking up from your computer wondering where the last hour went. Stay focused!
Kathy Colaiacovo, is a Virtual Assistant whose firm specializes in Social Media Services but also assist their clients with many other business support needs; websites and maintenance, blogs, newsletters, ezines to name a few. Clients value this support in order to create the time needed to grow their own business. Kathy invites you to learn more about working with a Virtual Assistant by inviting you to sign up for their monthly eNewsletter, you will also receive a complimentary copy of their Social Media Guide.
