Friday, December 6, 2013

Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

Secret to Google Search Engine Optimization SEO
The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google
Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization
Second, learn SEO
Third, optimize your website the right way
Fourth, begin a real, practical Social Media Marketing Campaign

There are over 240 factors that Google uses to rank your website on a Google Search Result Page SERP.   These are a few of the most important ones:

It’s a beginning checklist to structure your website for Google and other search engines.

  • Unique Visitors
  • Relevant Backlinks
  • Keyword Rich Title
  • Keyword Rich Description
  • Keyword Meta Tag
  • <H1> <H2>
  • Keyword Image Files Names
  • Keyword Image Alt-Tags
  • Internal Links / External Links
  • Sitemap (two types)
Keyword Rich, Target Market, Real, Relevant Content 

If you are interested in learning more about SEO, Search Engine Optimization, join one of our SEO courses live in Miami or online. Or sign up for my Certified Social Media Marketing Specialist program and begin a new career in the most in-demand business tool in the world.

Manny Sarmiento - President –
New Media, New Marketing, Inc.

Manny Sarmiento is the CEO and Founder of New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009. New Media, New Marketing, inc. is the only internet marketing company with practical programs, including Social Media University, outsourcing education and Social Media Certification. 

Sunday, December 1, 2013

How to Create a Website with WordPress Themes and Software - What is WordPress?

WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL, which runs on a web hosting service. Features include a plug-in architecture and a template system. It was first released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little.

Why Use Wordpress?

  • Quick -- Design a Website in Minutes
  • Easy to Use / Functional
  • DIY - Possible to Do It Yourself
  • Professional Designs -- Thousands of Free Themes
  • SEO
  • Social Media Friendly
  • Inexpensive / Save Money on Changes 

Quick -- Design a Website in Minutes:

You can learn how to create a website fast and easy with free WordPress themes. If you have website content ready with a few simple steps and wordpress templates you can build a website within minutes.

Easy to Use / Functional:

WordPress themes and WordPress templates are easy to use. Once you have your WordPress hosting, which is just standard hosting.
WordPress website themes have plugins and widgets which perform different functions. Just like with smartphones there's an app for that, with WordPress there is usually a plugin for that. You can make your website very functional with WordPress.

DIY - Possible to Do It Yourself:

WordPress website design is so simple that you can definitely do it yourself. The hardest part about designing with wordpress themes is creating the content. If you want to learn how to create a website you can take one of our WordPress Training Courses. Get more information at .

Professional Designs -- Thousands of Free Themes:

You can have a professional looking by using predesigned WordPress themes or premium wordpress themes and plugins, available at a small cost.


WordPress websites are automatically SEO, Search Engine Optimization friendly, since they are built on a blog platform. SEO plugins and widgets can enhance the chances of showing up on Google, Bing and Yahoo at no additional cost.

Social Media Friendly:

WordPress plugins provide Social Media share buttons and social media follow me buttons. Some of the premium wordpress themes have built in social media tools that make it easy for the user to share your wordpress websites on their Facebook, LinkedIn, Twitter, Google+ and other social media sites.

Inexpensive / Save Money on Changes:

WordPress sites are inexpensive to build. The only costs associated to your WordPress websites are your hosting fees, your domain fee and the cost of Premium WordPress Themes and plugins if you choose to upgrade to one.


You can learn how to create a website in minutes using free WordPress themes. Your website will look professional with thousands of free wordpress themes or premium wordpress themes. You can save time and money by making changes to your wordpress website yourself. WordPress Courses in Miami, Ft. Laud or online.


by Manny Sarmiento, President / CEO at New Media, New Marketing, Inc.

Thursday, November 21, 2013

What is WordPress? - How to Set Up WordPress on 1and1, GoDaddy and HostGator

These are the instructions for setting up WordPress Website on your Internet Service Provider, ISP,, GoDaddy and Host Gator. 


WordPress® is a personal publishing platform, or content management system, that you can use to set up a blog on your website.
To Install WordPress on Your Hosting Account
1.    Log in to your Account Manager.
2.    Click Web Hosting.
Click one of the following, based on the type of hosting you have. You can tell this by the second word in your hosting's description beneath your hosting account's domain name, e.g. Deluxe Web correlates to Web (Hosting Control Panel).

1.    Next to the hosting account you want to use, click Launch.
2.    In the Popular Apps section, click WordPress.
3.    Complete the on-screen fields, and then click OK:
·       Domain — Select the domain on your account you want to use.
·       Directory — Enter the directory after the domain name where you want to install WordPress. If you want the domain name itself to use WordPress, the directory field should only have "/" entered.
·       Enter a Username, a Password (and its confirmation), and an Email Address.
WordPress will be installed to your hosting account with the options you selected within 24 hours. When it is complete, you will receive a confirmation email.


Install WordPress via QuickInstall - Hostgator
1.     Login to cPanel.

2.     Scroll down to the Software/Services section and click on the QuickInstallicon/link.


3.     On the left, under Blog Software, click on WordPress


4.     Click on Continue.


5.     Fill out the Application URL, if needed.
Note: This is the path where you want to install WordPress. If you leave this field blank, WordPress will be installed to your main domain. If you use blog in this field, WordPress will be installed to Don't leave this blank if you don't want WordPress to be your main website or if you already have content on the root of your account.

6.     Fill in the rest of the fields and options (the email, blog title, first and last name can be changed later through the WordPress Dashboard)

7.     Click Install Now!

8.     After WordPress is finished installing, you should see a "Congratulations!" message like the one below with a link to click here. Click that link, and it will bring you to your newly installed WordPress blog!


Your admin password will be emailed to you at the email address you provided in step 7. Retrieve your password and then visit the URL to which you installed WordPress, adding /wp-admin
Visit our login tutorial for more information on how to log into WordPress.
Note: If you recently changed your name servers or DNS records, it is possible that you will not be able to access your new WordPress installation until the domainpropagates. This could take up to 24 to 48 hours.

Login to

Go to Website/Applications
                Click on “1and1 App Center”

Click on “Click & Build”

Click on “Install” in the WordPress Tab

Click “Install in Free Mode”

Accept “Terms of Use”

In General Tab /  Installation Settings
                Enter Name of the Site
                Select “Existing Domain”
                                Arrow down and select a domain

In Application Setting
                Create an Administrator LogIn (Cannot be admin”
                Create a Password
                Enter Administrator Email
                Enter Website Title
                Click “Continue”

In Database Tab
                Select “New Database”
                                Write a “Description”
                                Create a Password
                                Repeat the Password
                                Set Table Prefix
                                                Leave as Is or give it a new name
                Click Continue

In Webspace
                If only one site is hosted leave it as is
                If several sites are hosted click on “…” and create a “New” Folder

In Summary
                Click “Install”

You will see “Installing”. When WordPress installation is ready (15 min to 2 hours) 1and1 will send you an email, or you can refresh the page to see if the installation is ready.

Remember to select Linux Hosting and SQL Database Option for your hosting.

What is WordPress - WordPress Training and Classes Miami
WordPress Training and Classes Miami Courses