Sunday, August 18, 2013

What Does Chocolate Lava Cake Have to do with Social Media?

What Does Chocolate Lava Cake Have to do with Social Media? 

Sitting at Chili's enjoying the free Chocolate Lava Cake I was served after checking in on my Foursquare app, I got inspired to feed my readers a blog post on the importance of Local Social Media.

Social Media Marketing, Foursquare and the importance of Local Social Media.
Enjoying Free Chocolate
Lava Cake at Chili's
I'm always surprised to find  large number of businesses not using these proactive business building tolls like Foursquare. Foursquare is free, it's easy, and it brings business into your establishment! So why aren't businesses using it? Because very few business owners are learning and understanding Local Social Media. 

On Foursquare you can claim your business listing and advertise Specials for patrons who check in at your business. Potential patrons surfing on their smart phone will see an orange tab differentiating your business from others in the area, therefore giving you a proactive way to bring potential new clients to your business.

Listing your business on Foursquare is free and it is a better tool than Facebook, Yelp, Gowalla, Google Places or other check in apps because of it's ability to draw browsers to your business with Check In Specials.

Your First Foursquare Local Social Media Marketing Move

Simply go to, click on Business Tools > Your Listing and the click on the Get Started button to claim your business on Foursquare. Confirm your listing then add Check In and Mayor Specials to your listing.

Once you've claimed your listing you will start driving more new and repeat customers to your place of business! Congratulations! 

Manny Sarmiento - President
New Media, New Marketing, Inc.

GET CERTIFIED! In Social Media...! 

Friday, August 16, 2013

ViralTalk: 3 Ways To Use SEO On Social Media

ViralTalk: 3 Ways To Use SEO On Social Media: “Usually when companies say they want to get better at social media, they really want to get better at SEO (Search Engine Optimizati... 

My Toastmaster Friend Eddy Lopez has published this great article on SEO!  Way to go Eddy!  

Manny Sarmiento - CEO 
New Media, New Marketing, Inc. 

Wednesday, August 14, 2013

8 Jobs in Social Media

"8 Jobs in Social Media"

Susan Ricker, CareerBuilder Writer 

Most people try to stay off of social-media websites such as Facebook or Twitter while working, knowing that if their boss catches them, they'll get lectured about putting more time and effort into their work. But what if your job required you to be on Facebook, interacting with friends and getting paid for having the most retweets?

You're in luck: This workplace daydream is a career reality. Demand for social-media jobs is growing as more companies want to join the social-media community. "The world's dependency on technology, the pervasiveness of social media and the need to drive sales and expand into new markets are all driving double-digit growth across a variety of fields," says Matt Ferguson, CEO of CareerBuilder. The Bureau of Labor Statistics' 2010-20 projections show the same, stating, "The growth of social media will result in the need for more workers to maintain an organization's public image."

Here are eight jobs that either directly relate to or involve social media*:

1. Advertisingpromotions and marketing manager

Advertising, promotions and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents and financial staff members. According to the BLS, "Advertising and promotions managers will be needed to plan, direct and coordinate advertising and promotion campaigns, as well as to introduce new products to the marketplace. They will also be needed to manage digital media campaigns, which often target customers through the use of websites, social media and live chats."
Pay: According to the BLS, the median annual pay for advertising, promotions and marketing managers is $108,260.

Get Certified in Social Media! Social Media Professional Association

2. Blogger

According to The Creative Group's guide for social-media job descriptions, bloggers are "responsible for opinionated, stylish writing and frequently posting new content to the Internet. Duties may also include developing and/or revising text for other venues, including online communities, press releases, Web articles and video blogs."
Pay: The median annual pay for bloggers is $55,420, according to the BLS.

3. Community manager:

 "Community managers create and execute social-media strategies designed to accomplish real business objectives for brands," says Katherine Leonard, digital-content developer at lonelybrand, a digital marketing agency in Chicago.
Pay: According to social-media education company Social Fresh, the average annual pay for a community manager is $61,800.

4. Content-marketing manager:

 "I spend my days writing and promoting business blogs, e-books and white papers," says Jasmine Henry, content-marketing manager for Inbound Marketing Agentsin Nashville, Tenn. "No blog does well in a bubble, so being able to parse pithy quotes and pick topics that are going to inspire shares and retweets on major social-media channels is critical to our clients' success. I typically spend a great deal of time watching conversations on Twitter to figure out which topics are driving conversations, writing blog articles about these topics and then responding to questions and retweets."
Pay: According to, the national average salary for content-marketing managers is $56,752.

5. Meeting, convention and event planner:

 Meeting, convention and event planners coordinate all aspects of professional meetings and events. They choose locations, arrange transportation and coordinate other details. The BLS states that "planners must be familiar with computers, database software, budgets and online social media."
Pay: According to the BLS, the median annual pay for this role is $45,260.

6. Public-relations manager and specialist

PR managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct PR programs and raise money for their organizations. "Growth of both will be driven by the need for organizations to maintain their public image in a high-information age and with the growth of social media," notes the BLS.
Pay: According to the BLS, the median annual pay for PR managers and specialists is $57,550.

7. Social-networking analyst

"A good portion of time is spent engaging with customers and acquiring new followers and fans," says Giselle Gonzales, social-media analyst at Sandbox Industries, a venture capital firm in Chicago. "We also scour the Web finding content that is most relevant to our follower base and will help us get a good conversation started."
Pay: According to, the national average salary is $82,020.

8. Social-media manager:

 "Social-media managers are responsible for deciding what content to feature on our social-media channels, including Facebook, Twitter, YouTube and LinkedIn," says Jodey Smith, Web and social-media manager for SeaVentures Inc. in Alpharetta, Ga. "Daily tasks include posting, responding to community discussions and combating spam. Ongoing testing and various strategies and techniques make up a large part of the day."
Pay: According to, the national average salary for social-media managers is $106,160.

Susan Ricker is a writer and blogger for and its job blog, The Work Buzz. She researches and writes about job search strategy, career management, hiring trends and workplace issues.

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Posted with Permission from Career Builder by Manny Sarmiento:

Social Media Certification! Start a Social Media Business. Work in Social Media, Facebook, LinkedIn, Twitter, Google

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Monday, August 5, 2013

How to Start a Social Media Marketing Business

Social Media is the hottest topic on the planet for business! CEOs and business owners know they need it, but they don't know how to implement a practical Social Media Marketing strategy. This gives you the opportunity to start a new, in-demand, profitable business. Here are the different options to start a Social Media Marketing business.

When I coach my Social Media Certification students I give them the different tracks to choose in their new career. These are the top options to begin your new Social Media Marketing business:

  1. Social Media Management - Create and manage the business' Social Media Marketing strategy. You can charge from $250 to $5000 to set up their social media accounts, and a monthly maintenance fee of between $250 per month to $2500 per month.
  2. Local Business Social Media Marketing - New and existing businesses must have a real, practical social media and internet marketing campaign. Most businesses don't know this! Market yourself as a Local Business Social Media Marketing expert and you can run a lucrative, high-demand business.
  3. Search Engine Optimization SEO - Getting a business to the top of Google is easier than ever. With the Certified Social Media Marketing Specialist (TM) program you can learn how to optimize website to meet Google's guideline and help get your clients to the top of the search engines and earn money in your new business venture.
  4. Consulting and Coaching - As a Social Media Certified expert you can charge between $50 to $250 per hour to coach businesses in Social Media Marketing, SEO, Local Business Marketing, Blogging, and other social media tools. Business is booming! You can earn really good money helping businesses grow and thrive!
  5. Teaching Social Media - I earn really good money marketing Social Media Marketing, SEO and other internet marketing courses, including Social Media Marketing Certification. You can too! If you like teaching then this is the track for your success.
You can create a very lucrative business in Social Media Marketing. It's easy to learn! It's in high demand! You can easily be a part of this booming and money-making industry.

Manny Sarmiento - CEO
New Media, New Marketing, Inc.