The Secret to Google Search, SEO and Getting Your Business Found Online

The Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google
Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization
Second, learn SEO
Third, optimize your website the right way
Fourth, begin a real, practical Social Media Marketing 

If you live in the South Florida area I offer live DIY-SEO Search Engine Optimization courses on a monthly basis.  Or you can purchase the DIY-SEO Search Engine Optimization DVD course at the link below for $47.

DOWNLOAD FREE DIY-SEO ™ SEARCH ENGINE OPTIMIZATION CHECKLIST 

Manny Sarmiento - President
New Media, New Marketing, Inc.
8181 N.W. 36 Street, Suite 21A
Doral, FL 33166

The Power of Newsletters by Joel Comm

The Power of Newsletters
By Joel Comm

A top-earning AdSense website will have a number of different elements: it will have high quality content filled with valuable keywords; it will have the right ad units in the right place well blended into the page; and it will have a steady stream of traffic flowing in from various sources to click the ads that the feed the funds.

Gathering that traffic can be hard work. You can take the easy route and simply pay for ads on AdWords. That works fine as long as you’re paying less per click than your ads receive per click. Swapping links will certainly be a part of your traffic acquisition strategy, as will search engine optimization. But all that takes effort... so you want to make the most of it.

You’ve probably heard that old business maxim about new clients costing ten times more to pick up than holding on to old ones.

The principle is exactly the same for websites.

If you’ve attracted a user to your site, you want to make sure he comes back. If he didn’t click on ad during his last visit, he might click next time. And if he did click on an ad during his last visit, then that’s definitely the sort of user you want returning.

Satisfying your users with valuable content will help, but even the most satisfied user can still forget to check your site regularly. That’s why a newsletter is such an important tool.

You should always be trying to capture your users’ email addresses. You’ll be able to remind them that you’re out there, tell them that you have good information and suggest that they come back to your site. You can’t put ads in the newsletter itself yet (although Google say that’s on the way) but that doesn’t mean you shouldn’t be using a newsletter.

One way to create a newsletter and use it to generate ad clicks is to fill it with original content and make sure that your URL is well displayed. If people feel that they’re getting good content from your newsletter, they’ll come to the site to find out more.

The other method is even easier. Every time you create a new blog post or write a new article simply take the first paragraph or two and paste it into your newsletter template. When the template is full, mail it off to your list. To read the rest of the article, those old users will have to visit your site.

If you’re not sending a newsletter to your users, then not only will you be unprepared when Google wheels out ads in newsletters, you’re also missing a valuable traffic opportunity now.

Joel Comm is The Internet Revenue Expert.

Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at theadsensecode.com To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com Joel invites you visit his AdSense Forums at http://www.adsensechat.com

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