5 Mistakes Small Business Owners Should Avoid by Caitlyn Rose Financial Journalist

5 Mistakes Small Business Owners Should Avoid

Every small business owner wants to maximize profits over the long term. However, many business owners make mistakes every day that prevent them from seeing success. Correcting these mistakes is key to a more profitable business. Here are five of the most common mistakes that small business owners must stop making:
1. Business Tax Errors

Small business owners are notoriously bad with their taxes. Instead of trying to do taxes yourself, spend some time and money with a professional. In the long run, this decision will actually save you time and money. The more time you spend with a tax professional, the more well-versed you will become on the subject. There are a lot of business owners who end up in trouble with the IRS because of tax mistakes made in the past– don’t let this be you!
2. No Website or Digital Presence

It’s seems safe to say, the internet is here to stay. Small business owners who still don’t have a website will have to invest time and money in this area eventually. Similarly, social presence is increasingly important for branding and being found by customers.

Over the long term, there are many business owners who lose sales because they do not have a website or a digital presence of some kind. Anyone who wants to drive traffic and sales through their site needs to observe current best practices for good results. The easiest way to do this is by using a free website template and hiring a digital marketing professional to help set it up. Social accounts are even easier to create, and are totally free to use.
3. Bad Financial Records

Many small business owners are people who like to take action quickly. Instead of being impulsive, it is important to keep an eye on every dollar coming in and out of your business. Successful businesses keep their financial statements updated and free of errors. The benefits of well-kept financial records will reveal themselves when you seek funding, investors, and/or expansion.
4. Too Much Debt

Many companies carry too much debt on their balance sheet. Debt can have some very negative effects on your business. Although many large companies manage debt well, this can be difficult if you are a small company.

There are various affordable loan options for small businesses to help ease the pressure of daily operations. Make sure to review all of the loan terms and conditions before signing the paperwork to make sure you can afford the repayment terms.
5. A Short-Term State of Mind

Finally, too many small business owners today only think in the short-term. Learning how to think about your business in the long-term allow you to see the big picture.A short-term mindset will cost you more time, money, and aggravation in the long-run. Take steps today to plan for tomorrow, and stick to the plan, that’s the only way to sustain growth.

Caitlyn Rose - Finance Journalist

Caitlyn is a business consultant and editor for LendGenius with an intimate understanding of business finance.

An entrepreneur at heart, she supports small local businesses whenever she can.

More from Caitlyn Rose 

Read the entire article and many more at LendGenius: https://www.lendgenius.com/blog/5-mistakes-small-business-owners-avoid/ 

Sponsored by: WordPress Training and Classes.com and the Doral Chamber of Commerce

What is WordPress? How do you use WordPress? How to Create a Website with WordPress Themes and Software

What is WordPress? How do you use WordPress? How to Create a Website with WordPress Themes and Software

WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL, which runs on a web hosting service. Features include a plug-in architecture and a template system. It was first released on May 27, 2003, by its founders, Matt Mullenweg and Mike Little.

Why Use Wordpress?

• Easy to Use / Functional
• Quick - Design a Website in Minutes
• Easy to Use / Functional
• DIY - Possible to Do It Yourself
• Professional Designs - Thousands of Free Themes
• SEO - Search Engine Optimisation
• Social Media Friendly
• Inexpensive / Save Money on Changes 

Easy to Use / Functional:

WordPress themes and WordPress templates are easy to use. Once you have your WordPress hosting, which is just standard hosting.
WordPress website themes have plugins and widgets which perform different functions. Just like with smartphones there's an app for that, with WordPress there is usually a plugin for that. You can make your website very functional with WordPress.

Quick - Design a Website in Minutes:

You can learn how to create a website fast and easy with free WordPress themes. If you have website content ready with a few simple steps and WordPress templates you can build a website within minutes.

DIY - Possible to Do It Yourself:

WordPress website design is so simple that you can definitely do it yourself. The hardest part about designing with WordPress themes is creating the content. If you want to learn how to create a website you can take one of our WordPress Training Courses. Get more information at www.WordPressTrainingandClasses.com.

Professional Designs - Thousands of Free Themes:

You can have a professional looking by using predesigned WordPress themes or premium WordPress themes and plugins, available at a small cost.

SEO:

WordPress websites are automatically SEO, Search Engine Optimization friendly, since they are built on a blog platform. SEO plugins and widgets can enhance the chances of showing up on Google, Bing and Yahoo at no additional cost.

Social Media Friendly:

WordPress plugins provide Social Media share buttons and social media follow me buttons. Some of the premium WordPress themes have built in social media tools that make it easy for the user to share your WordPress websites on their Facebook, LinkedIn, Twitter, Google+ and other social media sites.

Inexpensive / Save Money on Changes:

WordPress sites are inexpensive to build. The only costs associated to your WordPress websites are your hosting fees, your domain fee and the cost of Premium WordPress Themes and plugins if you choose to upgrade to one.

Conclusion:

You can learn how to create a website in minutes using free WordPress themes. Your website will look professional with thousands of free WordPress themes or premium WordPress themes. You can save time and money by making changes to your WordPress website yourself. WordPress Courses in Miami, Ft. Lauderdale or online.

Top 10 WordPress Plugins 2018

                                                                

Top 10 WordPress Plugins 2018

     #1   All in One SEO 

      Out-of-the-box SEO for your WordPress blog. Features like XML Sitemaps, SEO for custom post types, SEO for blogs or business sites, SEO for ecommerce sites, and much more. More than 30 million downloads since 2007. The best plugin for any WordPress Developer. Makes it easy for you to change the Home and Description titles. You are also able to add keywords for your home page.

I personally love this plugin out of all the plugins, I have used this plugin on all my websites. It’s free, easy to use, and very clean.

                     

    #2   WPForms

      Beginner friendly WordPress contact form plugin. Use our Drag & Drop form builder to create your WordPress forms. Easiest contact form to use. The user can send messages to your email through the contact form. The admin can change the settings of who the email is being sent to and they are also able to change the contact forms information.

This is my favorite contact form. It’s simple and easy to use, watched one video and figured out the rest within minutes.

                          

     #3  Updraft Plus

      Backup and restore: take backups locally, or backup to Amazon S3, Dropbox, Google Drive, Rackspace, (S)FTP, WebDAV & email, on automatic schedules. Best backup and restoration plugin in WordPress. You can connect it to Dropbox, Google Drive, Amazon S3, and more. The connection will deliver files that are being restored or backup. You can go back to previous versions of your own website and change whatever mistakes you made.

This has helped me throughout all my websites, I have made some mistakes and the backup helped me revert those mistakes.

                                                

    #4  Google XML Sitemaps

      This plugin improves SEO using sitemaps for best indexation by search engines like Google, Bing, Yahoo and others. Your website keywords will be indexed and shown through a google search.

Very useful in my opinion if you want your website to become more visible.    

                        

     #5  Youtube Widget Responsive

     Widgets responsive and shorcode to embed youtube in your sidebar or in your content, with all available options. Best video widget for youtube. In the video widget there is a problem where your video will overlap other text or images next to it if you resize your page. The Youtube Widget Responsive will stay in the same position if you resize the web page.

On my website wordpresstrainingkissimmee.com I had a video issue that it would change sizes if I resize the page, it would sometimes overlap my text and images. Adding the Youtube Widget Responsive saved my life and was able to stay in the same position no matter what.

                                     

     #6 Yoast SEO

      Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using the Yoast SEO plugin. It provides advanced XML Sitemaps, you’ll have full control of the sites breadcrumbs, and set canonical URLs to avoid duplicate contents. No penalties from Google. Already has 5 million active installations.

                                                     

     #7  iThemes Security

      Take the guesswork out of WordPress security. iThemes Security offers 30+ ways to lock down WordPress in an easy-to-use WordPress security plugin. The best security plugin for WordPress. It can allow you to ban users, detect file changes, and allow users to request permission to files. Another great feature is backing up your database.

                                               

     #8 WP Super Cache

      A very fast caching engine for WordPress that produces static html files. Users who haven’t blogged, commented, or logged in will be delivered static html files. About 99% of your users will be served static html files.

Only use this in case of emergencies, it can potentially cause strange CSS errors to your website. Useful if you have lots of traffic in your website.

                                                                       

     #9  Facebook Widget

      This widget adds a Simple Facebook Page Like Widget into your WordPress website sidebar within few minutes. This is great if you have a facebook account or for any facebook user in general. Liking something on facebook is a very common thing people do.

I personally liking whatever is coming up or something that is featured. Great for people who enjoy liking upcoming events or great moments.

                    

                               

     #10  Jetpack by WordPress

      The ideal plugin for stats, related posts, search engine optimization, social sharing, protection, backups, security, and more. The Jetpack plugin offers design services, marketing services, and security services. The design service helps you customize your website from start to finish. The marketing service helps you measure and promote your site. Lastly, the security services prevent hacking, data loss, and downtime. You will not have any security threats guaranteed.

    If you want to learn how to build a website using WordPress visit us at http://www.wordpresstrainingandclasses.com/ Register today!

10 Ways to Improve your Digital Marketing Strategy! SEO, Social Media, Web Design and Internet Marketing!

10 Ways to Improve your Digital Marketing Strategy!

1. Join your local Chamber of Commerce, it is a great way to network and build your professional standing.
2. Attend community events and network, network, network!
3. Take a professional headshot and update your professional presence to reflect your commitment to your professional persona!
4. When meeting someone, always hand out two business cards only after you asked for them, one for them to keep, and one for them to hand out to other professionals.
5. Add a signature block to your outgoing e-mail that includes your name, firm name (or simply attorney at law) city, state and phone number.
6. Send birthday and holiday cards to colleagues and clients. A simple online calendar can help you coordinate and send reminders. It works as a nice gesture and a way to build your client/professional relationships
7. Have lunch or coffee breaks with attorneys who practice in other areas and be sure you have plenty of each other’s cards for referrals.
8. Join a local law-referral group and attend their events. Grow your professional network and interact with fellow attorneys that could potentially help you find business in the future!
9. Create a website that optimizes your search engine results. Don’t get lost on the second page of search engines, maximize your online marketing results by understanding SEO!
10. Update your social media and website constantly, don’t let your marketing messages become irrelevant.

If you are an attorney-of-law and are looking for extra networking opportunities check out: The Attorney Marketing Annex for Miami’s best lawyer referral service. Click Here for more information!

What is SEO? Top Search Engines SEO Best Strategies

What is SEO, aka Search Engine Optimization?

"SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines." - Source: Webopedia

Top search engines such as Google, Bing and Yahoo have SEO best practices. Google SEO and YouTube video SEO rules are well defined and explained by Google. SEO definition  and SEO meaning is not important because becoming an SEO specialist is relatively easy.

Google's SEO blog and Webmaster Guidelines explains how to get to the top of the Google Search Engine.

Google's SEO best practices include the following:

1. On-page SEO optimization such as adding SEO keyword-rich Title Tags, Description Meta Tags, Header <H1> and Sub-Header Tags <H2>, keyword-rich links, SEO image file names and Alt-Tags, URL tag and URL page tags.
2. SEO best practices also include creating "authority" by having a presence on the internet with blogs, social media seo pages, YouTube video seo and other authority pages.
3. Creating inbound seo links on high Page Rank (PR) sites such as Pinterest, LinkedIn, Twitter and Social Bookmarking sites.

What Google Really Wants as SEO Best Practices:

Google wants you to be an "authority" and to provide a Real, Keyword-rich, Relevant and Keyword Homogenous website or blog. This is true for other top search engines such as Bing and Yahoo. So, in terms of real SEO meaning, a true SEO specialist follows not only google SEO guidelines to provide great content searchers are looking for, but also structures such content to meet those guidelines.

So when looking for an SEO defintion and SEO best practices remember that great, keyword-rich content, with proper page structure and an SEO online link building strategy is the best way to go towards getting indexed high on the tp search engines.

If you live in the South Florida area you can attend my live monthly DIY-SEO class or you can take my same course online, Simple SEO, at a discounted price at Udemy.com.

https://www.udemy.com/simple-seo/?couponCode=WHATISSEO45 

Manny Sarmiento - CEO
New Media, New Marketing, Inc.
http://www.doralchamber.org/seo-class-miami/ 


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LinkedIn - The 4 Top LinkedIn Strategies for Business

LinkedIn - The 4 Top LinkedIn Strategies for Business

When you join LinkedIn, people behave like your “tribe” – people that you are connected to. You can start with your email list, people you invite. Most of those 40 % of those people on your email list, are on LinkedIn. LinkedIn is an online resume, it’s about you and have a professional head shot profile because a first impression is important. There are over 414+ Million professionals that can find you.

Strategy #1: Link your Slideshare.net presentations on LinkedIn. This is a great tool to demonstrate project presentations you’ve done. It is also a great tool for job hunting since employers gets to see what worked you’ve done, if they check your LinkedIn.

Strategy #2: Joining groups on LinkedIn is crucial to your profile and networking with other professionals in the same group. This refers back to the “Tribe” – people whom you are connected with in the same network.

Strategy #3: Participate in discussions. Make people want to engage on your discussion.

Strategy #4: It’s good to optimize your profile with SEO keywords to target a market. Use Google Adwords to find the keyword for your target market. In my Simple SEO course you will learn how to do keyword research.

LinkedIn is a popular valuable tool and if used correctly, it can give you that advantage for your business.

Take my full Udemy course now for half off! We cover more topics on LinkedIn and other strategies in Social Media.

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.

The Seven Paradigms of Social Media Marketing

The Seven Paradigms of Social Media Marketing

It’s all about SEO: Social Media is all about SEO. Think domination, you want to dominate your market. Create that level one content that makes real engagement happen. Learn more about level one content on my course on Udemy.

DIY It: Tools to enhance your brand in the market. Tools such as Hootsuite, constant contact social share, Tweetdeck, bookmark social media accounts, YouTube, and Slideshare.net.

Building Relationships (G.A.S.): Give knowledge, ask questions, relationships top of mind of awareness. For example: If I am in your "Tribe" and need your type of services, I refer business to you, exchanging.

T.O.M: Top of Mind Awareness - First one they think of when they're ready to buy your
products or services.

“Expert” Status: When you have a blog you are perceived as an expert.

The “Tribe”: People in a group. Everyone that belongs to you, everyone that is in your network or works together. Fund your tribe, keep them loyal and those are the people that would refer more business too.

Engagement: Engage in Social Media accounts by consistently posting on these accounts or blogs.

View the full course on Udemy, 50% OFF!

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.

Minimum Social Media Tools You Should be Using for Your Business

Minimum Social Media Tools You Should be Using for Your Business

At New Media, New Marketing, Inc., we use social media tools daily to improve our ranking among competitors. We use these tools whether they are for creating a simple event using email marketing or to marketing through social media accounts such as Facebook, LinkedIn, etc. As a result, we’ve had a successful past and present with using social media tools daily. These are the social media tools you should be using for your business:

Blog: Level one tool that can bring a lot traffic and business to you. If you blog every day you will see amazing changes to your business, as long as you optimize your content, and provide valuable content.

Social Networking: Social media tools such as Facebook, LinkedIn, and Myspace (great SEO tool).

Micro-blog: Twitter is one of the best micro-blogs out there.

Email Marketing: Email marketing is a great way of providing valuable experience for your business. It works well when combined with social media, for example: Constant Contact’s Social Share tool.

What is the number one social media photo sharing site that can make a difference to your business? Pinterest! Although Instagram has many users and it’s owned by Facebook, you can engage with Pinterest and with Instagram you can’t.

Local Business Directories: Sometimes you don’t know where to start listing your business. Posting in local business directories is a must. You can get started by posting on these Top 20 listings:

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. MerchantCircle
6. YellowPages
7. WhitePages
8. SuperPages
9. YellowBook
10. Manta
11. CitySearch
12. MapQuest
13. Local.com
14. Foursquare
15. Angie’s List
16. Judzu
17. Facebook
18. Biznik
19. CitySlick
20. AmericanTowns

When dealing with these types of listings, you want to include at least your Business name, address phone number, website address, business category, and tags/labels.

Video sharing: Video tools such as Youtube, Vimeo.

Presentation Sharing: Slideshare.net is a simple presentation sharing social media tool. You can use videos and info graphics. Social media press release: One of the most important Press Release tool is PR Log. The reason why PR Log is important is because it shows on searches.

Learn more about Social Media by registering on our Udemy Course, half off!

Manny Sarmiento
President / CEO New Media, New Marketing, Inc.
https://www.udemy.com/simple-social-media/?couponCode=Blogger25 

The Four C’s of “New Marketing” and Social Media Marketing

The Four C’s of “New Marketing” and Social Media Marketing

Most of us or most new business owners want to post on Facebook. They want to open a Facebook account and start posting right away for their new business. This is the last step you need to accomplish before starting out in social media. Your Facebook personal page is separate from your business page. The reason being is your business page has less engagements.

Learn more about Social Media through my course: https://www.udemy.com/simple-social-media/?couponCode=Blogger25 and sign up at 50% OFF!

• Content Creation: In order for you to be found in search engines is you have to create content. Creating content is crucial in this day and age. The source of your business is going to come mostly from content creation. There are many tools you can create content in:
• Slideshare
• YouTube
• Social Media Press Releases
• LinkedIn Posts
• Creating a blog on your website

• Culture: One of the most important tools for business is excellent customer service. Many of the ways to provide great customer service is through social media. Social media is a great tool to build relationships, new referrals, meet new people and enhance customer service. You have to build your own brand all around. This will have to do with how you're perceived throughout the media.

• Connecting: Once you build new connections/ new relationships, the most important thing to do is to keep those loyal customers. Spam is not the way to keep customers. This can actually cause you to lose these clients. You need to provide value by getting rid of the S word, SALE and switch to the M word, MARKETING. 

• Consistency: Think of social media as campaigns. You have to be consistent all the time when posting content. Being consistent can shift the mind set of others (paradigm). It is really all about social media optimization. Social media can help you show up in the search engine. In my Udemy Course, I offer a successful checklist for optimizing your business needs. 

Manny Sarmiento - President / CEO

New Media, New Marketing, Inc. 

https://www.udemy.com/simple-social-media/?couponCode=Blogger25 

SEO Search Engine Optimization - For Dummies!

"The New SEO (Search Engine Optimization)  - For Dummies"

by Manny Sarmiento – President / CEO of New Media, New Marketing, Inc.

The New World of SEO means that you can optimize your own website and blog, resulting in high search results rankings at zero or minimal cost. You can get to the top of Google without extensive experience or expensive investments! 

Old school SEO meant having to pay a bunch of money to “SEO Experts” who promised high rankings on Google, Bing and Yahoo. Sadly, they didn’t necessarily fulfill these promises. What made it possible for these so-called “SEO Experts” to charge you a bunch of money was the ignorance of business owners, CEOs and the like.

This ignorance and lack of knowledge is currently widespread. Most business owners are bombarded by ads for SEO. Some of these SEO firms can get you results by making suggestions and changes to your website. So, don’t discard all those emails you receive.

Personally, I don’t like paying for SEO. Especially, when there is no need to do so. The following information on SEO will make it possible (with no guarantees – sorry!) to get to the top of the search engines by optimizing your websites on your own.

First, here is the history of SEO in a brief manner. When Al Gore invented the internet, (haha) Yahoo dominated the SEO and Search engine universe. For $299 Yahoo would consider looking at your website and indexing it on their search engine. Since then the “SEO Experts” started appearing with all the illustrious promises of Search Engine domination. But recently Google changed the playing field. It is now possible for you to get incredible search engine rankings and appear at the top of the search engines without paying for it. Here’s how.

The SEO “Secret”
The “secret” to SEO domination on Google is… that there is no secret! Google only wants one thing. That you provide a real content, keyword-rich, target market, relevant website! If you provide a website that contains these four elements you will most likely appear high on the search engines, maybe even on the first page, in the first few listings.

As a matter of fact Google provides all the dos and don’ts for SEO on several Google produced resources. Here are a few:
•    Google Search Engine Guidelines
•    Google SEO Starter Guide
•    Google SEO Videos
•    Google Search-based Keyword Tool

These free SEO tools from Google can be found on www.nmx2,com/resources

The most important one of these tools is the Google Search-based Keyword Tool. The tool helps you determine keywords or keyword phrases that your target market searches for to find your type of business. Simply enter the keywords you believe your target market searches for and Google gives you “Keyword Ideas” that are relevant, actual searches per month.

With this Google keyword tool you will be able to create a master list of target market keywords. You will then use these keywords in all of your website content, social media profiles and updates, blog contents, pictures, usernames, and any other online tools.

If your content is real and relevant to the search terms typed into the Google search box, Google will return the most relevant results in the search engine results page (SERP). This is the “secret” to appearing high in a Google search result. Not much of a secret, is it?

If you’ve been paying attention to the web, you’ve most likely heard that Google “has a new update”. Google is creative with the names it gives it’s algorithm changes. Algorithm is a fancy name for the mathematical calculations and choices it’s servers use to determine relevant terms. If you are listening to what I am saying in this article, then you know to ignore and stop panicking about these updates. 

As long as you are providing real, keyword-rich, target market, relevant content and the user types in the correct keywords that your website is optimized for, your website will appear on a search result.

Another secret of SEO and Google’s search engine is: You may appear at the top of Google for one set of keywords and nowhere to be found for another set of keywords. This means that you must make a choice about which keywords you wish to use in order to have your website appear at the top of Google.

Search Engine Optimization SEO Mechanics and Website Structure Requirements

Search Engine Optimization is not just about writing real, keyword-rich, target market relevant content. Although this is the most important thing Google looks for, it is not the only thing. Here is a list of the most important mechanical things your website must have in order to appear high on the search engines. Keep in mind that even if the mechanics are good, Google gives no guarantees.

•    Keyword Rich Title Tag
•    Keyword Rich Description Meta Tag
•    Keyword Meta Tag
•    <H1> & <H2> with Keywords
•    Keyword Image Files Names
•    Keyword Image Alt-Tags
•    Internal Links & External Links with Keywords

Along with the mechanics of the website there are other important, off-website things you must do to improve your website rankings on Google and other search engines.

1.    Acquire backlinks to your website. Google will give your website “Google Love” for links back to your website from other, external websites. The more relevant the site is, the more Google “Love” you will receive and the greater the chance of getting ranked higher on Google. Links from irrelevant sites will not get you Google “Love”.

2.    Create and submit two types of sitemaps, an .html sitemap and an .xml sitemap. Google lets you do this at their Webmaster Tools website.

3.    Submit your website manually to Google, Bing and Yahoo. Yahoo is submitted on the same website as Bing, at the same time.

4.    Get traffic to your website and engage them when they land on your website. Do everything possible, online and offline, to get visitors to your website. You can acquire lots of Google Love by increasing the number of unique visitors and getting them to take actions on your website. The “Call to Action” is one of the most important engagement tools for your site. Ask your visitors to do something, such as, watch a video, fill in a form, visit another page on your site.

Other than optimization, the paradigm I teach my SEO students is that social media is an important tool for getting ranked on Google. Many social media sites, if properly keyword optimized, may appear on a search on the search engines. Below is a list of some of the best sites (currently) for SEO:

1.    Merchant Circle
2.    YouTube
3.    Yelp
4.    YellowPages.com
5.    SuperYellowPages
6.    Foursquare
7.    LinkedIn
8.    Blogger & WordPress
9.    Facebook Business Pages
10.    Google Plus
11.    Twitter
12.    PRLog

I’ve studied Search Engine Optimization extensively. I am confident that when you optimize your pages with the tools that I have given you, your website will appear when specific target market keywords are typed into the search box.

It is easier than ever to appear at the top of Google and the other search engine. A good social media strategy and campaign and play a major role in your Search Engine Marketing SEM results. There is no need to spend a bunch of money on SEO. Research your target market keywords. Use the master list of keywords you created in all your content and in the elements of your website outlined here. Create and run a strategic social media marketing campaign.

DIY-SEO Checklist
• Relevant, Keyword-rich Content
• Unique Visitors
• Relevant Backlinks
• Keyword Rich Title
• Keyword Rich Description
• Keyword Meta Tag
• <H1> <H2>
• Keyword Image Files Names
• Keyword Image Alt-Tags
• Internal Links / External Links
• Submit .htm & .xml Sitemaps
• Submit to DMOZ
• Submit to Google, Bing (Yahoo)

Manny Sarmiento – President / CEO
New Media, New Marketing, Inc.
www.nmx2.com 

Manny Sarmiento is President / CEO of New Media, New Marketing, Inc. 
Manny has taught over 500 Social Media, SEO, Internet Marketing courses and Social Media University.

Contact Information:
Carmen Lopez
New Media, New Marketing, Inc.
www.LinkedIn.com/in/mannysarmiento
www.nmx2.com / carmen@nmx2.com 

Social Media Mastery: Can Instagram Online Help Me Build My Business? Instagram for Business

Can Instagram help you build your business?

It is currently a new fad for many businesses to spend hundreds of hours into Instragram, posting, commenting and liking pictures in order to attract new potentials customers for their goods or services.

The real question is: Does Instagram for business provide real engagement?

When you post a new picture on your business’s Instagram feed what do you create? Are your current and potential customers engaging with your business by just clicking the heart button? Are they sharing your post? Are they commenting? These three simply tasks, are they really helping your business.

If you answered yes to most or all those questions, then ask yourself one more question: Are they coming through your door?

It does not matter if you have over a thousand likes and hundreds of comments. This perceived engagement is it really giving you results?

Your answer is most likely: No.

Engagement is a two communication between you (the business) and them (the customer).

While Instagram is a great way to show off the goods and services, it only working if you have a larger audience. If you are a small business you are going to need many more Social Media Tools in order to grow your business. Not just Instagram.

Instagram is just one of the many Level-2 Social Media tools you will need in order to help you build your business, but it is neither the most important tool nor the only tool. Having other Level-1 Social Media tools will help your business grow as you share them on Level-2 Social Media tools.

You can learn more about Social Media M-Levels(TM) on my Simple Social Media Course on Udemy.com. In the meantime, here's your assignment: 

Go to https://www.udemy.com/simple-social-media/?couponCode=BLOG25 and watch the free Preview of my Simple Social Media Udemy course, "Can Social Media Really Make a Difference to Your Business". 

If you are interested in viewing the entire course you can use the Promo Code BLOGGER or just click on the link below and you'll be able to take this amazing course for a reduced price of $25.00. The course is full of amazing, practical knowledge on how to use Social Media tools to grow your business.  I hope that you enjoy the course! 

Best Success to You! 

Manny Sarmiento - Social Media Mann(y)

https://www.udemy.com/simple-social-media/?couponCode=BLOG25