Monday, April 27, 2015

Google's Mobile-Friendly Test Site | Is Google Dumping Your Site Because It's NOT "Mobile-Friendly"?

Google has announced new algorithm changes that will affect websites that do not display well on mobile devices, so-called "mobile-friendly". Aka, mobilegeddon So do you need to run out and demolish your existing website and rebuild it using "mobile-friendly technology"? The answer is NO!

According to Google; "in order for a site to be considered mobile-friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device."

Google's Mobile-Friendly Test Site
The ranking changes will not affect your desktop or tablet sites! Yes, more and more users are viewing website on their mobile devices, so with the new Google algorithm changes your non-mobile-friendly website may not be shown on a search result on mobile devices.

Google Mobile Friendly Site Mad Rush


But don't rush out to change your existing site! For sites that have been active for a while, it will cause more damage to revamp a "non-mobile-friendly site" and move it to WordPress or other "responsive", mobile-friendly platform.

What I suggest is to build a brand new website on WordPress with a keyword-rich domain name and great SEO Search Engine Optimization, on a "responsive" theme!  If you choose the right keyword-rich domain and optimize correctly you can have a website showing at the top of Google Search results within 30 days. No guarantees, of course!

WordPress' Responsive websites are easy to build and very effective for SEO Rankings. If you are in Miami, Fort Lauderdale, Lakeland, Orlando, Fort Myers, Naples or other South Florida cities check our website for live, hands-on, 1-on-1, WordPress Website Design training.

Lastly, you can test whether or not Google sees your website as "mobile-friendly" on Google Webmasters Mobile-Friendly Test Site. There's also plenty if resources on the page to help you avoid getting dumped by Google!

Hope this helps!
Manny Sarmiento | President / CEO
New Media, New Marketing, Inc.
http://www.newmedianewmarketing.com



Monday, April 20, 2015

Top 5 Best Networking Events for Professionals Like You!

Speed Networking Event Miami Doral
Many business owners and sales professionals think that they can sit behind a desk and grow their business or their sales! This is far from the truth. You've got to get out there, network and meet people. But your time is precious, so in order to optimize your networking efforts you've got to choose the right networking events.

First, let me start by telling you that most "after-hours" events are not productive for business professionals. The format of these drink, eat and be merry events are just not effective as a means of meeting potential prospects and clients. Avoid them.

Your time is better invested in the following types of networking events:


  1. Morning "breakfast" networking events such as BNI meetings and chamber of commerce functions:  The latter, chamber of commerce functions, in my opinion, are better than BNI meetings. I find those way too structured and costly. But if it works for you, go for it!
  2. Dynamic and well attended Toastmasters Meetings: I host a Toastmasters chapter here in Doral and this chapter is dynamic and full of professionals. You'll be able to practice public speaking too, while you meet and network with some of most rounded professionals on the planet!
  3. Seminars and Workshops attended by your target market: Every event, workshop, class, seminar or lecture is a networking opportunity! You'll meet some of the brightest and most interesting professionals while feeding your mind with very interesting topics. This is definitely time well invested.
  4. Your own information-filled seminar directed to your target market. Putting on your own seminars, workshops or lectures that educate and motivate your target market is an idea of the New Marketing era! Educate, don't sell! Your goal is to give such a great seminar the attendees will ask you how it's possible to work with you. You'll be surprised at the results!
  5. Speed Networking Events: They are fun, fast, very effective and efficient marketing tools for business professionals. In a well-planned and organized Speed Networking event you will meet from 10 to 50 people ready, willing and able to hear your marketing message since you are only their for one reason; to talk about your business in two and a half minutes or less! Check list link often if you live in Miami for the next Speed Networking at the Speed of Business Event!
Your time is valuable, so use it wisely. Stop the after-hours drinking events that are so called "networking events". By dedicating your time to effective networking platforms you will break the ice faster, establish more relationships and increase the return on investment of your time and energy! 

I hope this help! 

Best Regards,  Manny Sarmiento
CEO - New Media, New Marketing, Inc. 
manny@nmx2.com 



Thursday, April 16, 2015

Using Microsites to Get to Page One of Google, Bing and Yahoo Search

Getting to the first page of Google is not difficult but it's not guaranteed. No one can promise you number one on Google and actually fulfill that promise! Read my previous blog posting: "Don't Pay for SEO Services! What You Really Need to Know about SEO!


Search Engine Optimization SEO Training Miami, Lakeland, Orlando, Ft. Lauderdale
It can sometimes be challenging to get to the first page of Google and other search engines, and we all know that very few people will browse past the first page of search results! You try and try again and nothing seems to work. What else is there to do? How can you get your business found when someone searches Google? Try micro-sites!

I sometimes refer to Google results, or lack there of, as "mysteries of the Google Universe". So, if you are having a challenge getting to the top of Google search results, how about building a website that is specifically SEO optimized for a specific niche of your business? Here is an example:

A realtor in Miami has a website built for him by his broker. With 28,000+ realtors in Miami, how easy do you think it would be to get his website to the top of the Google, Bing or Yahoo search results? Very difficult! Unless the realtor builds a website broken down and keyword (SEO) optimized for the following:

Real Estate > Homes > Homes in Miami > Homes in Doral > Luxury Homes in Doral > Foreclosed Luxury Homes in Doral > Foreclosed Luxury Town Homes in Doral

At the time of my writing the domain www.foreclosedluxurytownhomesdoral.com was available for purchase at: www.1and1.com . The next step is to run a keyword research on Google Adwords, install WordPress and create a five page microsite, optimized for those keywords and containing a correctly created and submitted sitemap.xml file.

All this may seem daunting but it's really not! Creating websites with WordPress is easy! WordPress websites are very powerful for Search Engine Optimization because of it's SEO and other plugins. I teach hands-on classes in Miami, Ft. Lauderdale and other Florida cities. www.WordPressTrainingandClasses.com .  

Building micro-sites is a powerful strategy that can get you to the top of the search engines. Along with a real Social Media Marketing strategy, you can drive more traffic to your site, increase your clientel and your profits! 

I wish you Great Success! 
Manny Sarmiento - CEO 
New Media, New Marketing, Inc. 

Resources:
http://www.wordpresstrainingandclasses.com - WordPress Training in Florida
http://www.doralchamber.org/search-engine-optimization-diy-seotm-seminar/ - SEO Seminar
http://www.1and1.com/?kwk=150221549 


WordPress Training Classes Miami, Ft. Lauderdale, Lakeland, Orlando

Wednesday, April 1, 2015

Don't Pay for SEO Services! What You really Need to Know about SEO!

Lie #1 - Guaranteed #1 Ranking on Google


guaranteed number 1 ranking on google seo
The SEO Truth - Very few SEO so-called "experts" can get you to number one on Google. So here is the challenge you can give them: Get me number one on Google then I will pay you. None of the SEO guys will take the challenge because they know they can't do it!

Lie #2 - You Need to Pay for Monthly SEO Services


The SEO Truth - Unless you are a trending type of business such as entertainment, you don't need to optimize on a monthly basis! There's not much the SEO "experts" can do on a monthly basis to get you to the top of Google. But here's the good news; you can get great results your self.

Lie #3 - You Can't Do SEO Yourself! 


The SEO Truth - SEO is actually very simple. There are a few, very simple techniques to optimizing your website and creating a viable and practical SEO strategy. It doesn't take a rocket scientist to get results. Google has a series of tools to help you optimize your pages and get to the top of Google.

Lie #4 - Google Updates will Hurt Your Website Rankings


The SEO Truth - Yes, Google is constantly upgrading their algorithm but if your website is Real, Keyword-Rich, Relevant, Homogenous and properly optimized then you can get great Google search results.

The bottom line is that you must be careful if you are considering hiring an "SEO Expert" since most can't fulfill what they promise. My suggestion is to you reach out to Google via their Webmaster Tools at http://www.google.com/webmasters where you will find plenty of real information on Search Engine Optimization SEO. 

Learning What is SEO from the Source


Google also has a YouTube channel: Google Webmaster Help. Make sure that you only get your SEO knowledge directly from the source - Google! Well, except from me, of course! I teach a three and a half hour SEO Search Engine Optimization course once a month in Miami. I cut out the nitty-gritty and give you the REAL Truth about as SEO in a practical manner that you can use to DIY your SEO or at least know what to look for when you hire someone to optimize your website. SEO Search Engine Optimization Course Miami

Please Tell me About Your SEO Nightmares


I'd love to hear about your experiences with the "SEO Experts". Your comments will help others avoid the SEO trap and save money, time and trouble! 

Hope to hear from you soon!

Search Engine Optimization Miami, Ft. Lauderdale, Orlando
Manny Sarmiento - CEO / President
New Media, New Marketing, Inc.
http://www.newmedianewmarketing.com 
http://www.doralchamber.org/search-engine-optimization-diy-seotm-seminar/ 

P.S. The main reason for writing this blog is to save you money, time and agravation! I hope that it rescues you from SEO hell!







Tuesday, March 31, 2015

Your Old School Marketing Ideas Are Dead! Get a New Marketing Life and Your Business Will Thrive!

Your Old School Marketing Ideas are Dead! 


     You've got to get a New Marketing life or your business will die! It's funny how universities are still using the same 50 year old text book with the $150 price tag. BUt what's not funny is that these same universities don't seem to be embracing New Marketing ideas and concepts that have become the real tools to grow your business in the 21st century!

     We are in the New World, of New Media and New Marketing. You must embrace the New Tools and technologies, understand them and master them! Once you do, your business world begins to open up. New revenue sources begin to appear! Your profits begin to soar! Your bank account begins to grow!

     Don't embrace New Marketing and your business withers away! Customers don't appear! Your business dies a quick death! Lets look at some of these "New Marketing" concepts and lets watch your business blossom!

Sale is a Four Letter S Word!


    Stop "selling" and start Marketing! As a matter of fact, never say the "S" word again. Anytime you feel like saying the "S" word replace it with the "M" word; Marketing. This alone will change your life! "Selling" in the New Marketing world is dead!

Social Media is NOT the Answer!


   It's strange to hear that from a person who teaches Social Media, SEO and Internet Marketing, but you've got to deprogram your mind from an Orwellean concept that Facebook and Twitter will save your business. They won't!

   The problem with Facebook is that no one is listening! Your hope of going "viral" are empty dreams of business nirvana that never seem to appear. Social Media Marketing can work, but it's got to be done right! The ROI of Social Media done wrong is most definitely negative.  I'm not saying give up on Social Media. I'm saying that you must understand it, learn it properly and know which are the right Social Media tools that will create positive ROI for your business. 

The Secret is in the ROI!


    The secret to any marketing tool you choose to test is to measure Return On Investment (ROI). Any marketing tool can work. Even the old school ones such as the yellow pages, radio or TV, flyers can work, but never throw your precious marketing budget at any media without having a way to measure it's ROI.  Here are some simple steps for using and measuring ROI:


  • Capture the Numbers
  • Set Up a Measuring Tool for Income, Profit and Expense
  • Know Where Your Sales are Coming From
  • Calculate the ROI = Profit / Expense > 1.0


If the ROI is greater than 1.0 then it's a good campaign. If it's less than 1.0 then move on to the next marketing tool do the same! Never continue to throw money at marketing tools that generate negative ROI.

There's a lot more to New Marketing. We've only touched upon a very small part of the New Marketing concepts. I'll continue to bring new blog postings that educate and entertain and takes your business to the next level!

Manny Sarmiento - President / CEO
New Media, New Marketing, Inc. 
http://www.newmedianewmarketing.com 



     

     

Monday, March 30, 2015

Social Media and Local Directories to Grow Your Business

Over 367.5 million smartphones sold in the fourth quarter of 2014, Local Business Marketing, especially the use of Social Media Local Search Tools, are increasingly important to the successful growth of your business.


Local Business Marketing



In old school marketing the first choice to market your local business was the yellow pages, and I mean the book! Although the yellow pages are not quite dead yet, it is certainly not the first choice in New Marketing.  So what are the New Tools for growing your local business? Local Directories Marketing.

Local Directories Marketing is the positioning tool of New Marketing.  It's the tool that can make a difference in your sales and ultimately in the success of your business.


Why Local Directories Marketing:  



Local Directories Listings are Great for SEO


     Google and your smartphone love Local Directories Listings such as Google Places, Yelp, Merchant Circle, YP.com and others. These sites get indexed faster are displayed as part of the Search Engine Result Page (SERP) quickly and often.

     Your job is to post the profile of your business on as many high ranking (PR) sites as possible. Its important that your profile is complete, professional and written with relevant keywords at hand.  Complete all the sections that you are given by the Local Directory, including profile picture, hours of operation, videos, etc.  


Living with the NAP


    One very important aspect of your online Local Directory profiles as that the NAP, Name, Address and Phone number be consistent across all sites!  


Local Directories Listings are Great for Authority


     Local Directories Listings demonstrate to Google what's called "authority". Authority is demonstrated to Google by having highly reputable sites linking back to yours. Google uses "authority" in it's algorithm to determine which pages to serve on search results.


Everything is Going Local


     With the grow of smartphone and other tech device usage on the rise, more people are going online to find businesses like your and to cast reviews and share their thought, ideas, photographs and more.  This means that you have no choice if you want to be the leader in your field but to Get Going on Local. Local Directories Marketing will have a tremendous impact on the growth of your business. Beat your competition to the punch Get Local before they do or else you'll be the one getting left behind! P.S. Local Directories Marketing is sometimes called hyper-local marketing. 

Manny Sarmiento - CEO
New Media, New Marketing, Inc.
http://www.newmedianewmarketing.com 

Friday, July 11, 2014

What is SEO? Search Engine Optimization Real Tips to Get to Page 1 of Google

what is seo. search engine optimization miami manny sarmiento

"Google has made it easier than ever to get your website to the top of Google!"

There are simple steps in preparing your website for Google's search engine algorithms. Google wants your website to show up on page one of search results. 

Google has no secrets: Google gives you all the information you need to optimize your website. You could possibly have your website show up on the first page of Google. Here's some tips that can help you do that:

Keywords:  Google responds to the keywords your target market searches for by returning the best results for those keywords.  Google has a tool where you can research these words and create a master list of keywords to use across your website, blog, Facebook, Twitter, LinkedIn and other content sites. 

Knowing exactly which keywords to use and where to use them on your website helps you make your website Google friendly and therefore appear at the top of Google Search results.

Website Structure and Mechanics: Google uses over 240 factors in determining which web results to return when specific keywords are type in to a Google Search box. By knowing some of the most important structure points of your website you can work with your web developer to build a Google friendly site that appears high on a search result.  These are some of the most important website structure elements:
  • Website Title Tag
  • Meta Description Tag
  • Header Tags (H1 and H2)
  • Keyword-rich Content
  • Image File Names
  • Image Alt-Tags
  • Keywords in Hypertext Links
  • Keywords in the Main URL
  • Keyword-rich Page URLs
This is just a beginning list of key structure points that enhance your website for Google's Search Engine algorithms.  The result in a greater chance of showing up on page one of a Google Search result.

Warning #1: Absolutely noone can promise you number #1 on Google. If they do, they are lying!

Warning #2: There is no need to pay anyone to optimize your website on a monthly basis. Save yourself money by saying no to anyone that wants to charge you a monthly fee to optimize your website! 

Learning SEO:  You can learn real SEO strategies. But make sure that they come directly from Google or a very reputable source.  I teach an SEO class every month that is built around Google's training, not hearsay or ridiculous third party misinformation.  You can get more information on my SEO training at the link below.  

My next class in scheduled for July 15th in Miami.  The information is listed on the left column of this email.  I hope you can join me. Make sure that you use the Promo Code DIYSEO to receive a discounted rate.   


Best Social Media Guru Expert Manny Sarmiento

Manny Sarmiento - CEO
New Media, New Marketing, Inc.
Miami, FL / Palo Alto, CA

DIY-SEO Course | Miami, Florida Event
July 15th, 2014 | 8:30 a.m. - 12:30 p.m.
Register Now!
                          
Register Now!

Wednesday, July 9, 2014

Options for Building a Website for Your Business - What is WordPress?

Options for Building a Website for Your Business

WordPress Website Design Courses Classes Miami
It's easier than ever to have a professional website for your business. Many options are available. Some are good. Some are bad. Here are your options:

Template Sites:  GoDaddy and 1and1 offer exceptional web building products at reasonable costs.  The only setbacks with these template sites are few but can be important.

These template sites are not as easy as they make them seem and the flexibility of design options once you select the template are limited. 

Free websites:  Sites such as Wix have amazing marketing and seemingly appear to be the solution to your website dilemma. But beware!  Wix has drag and drop features but the structure at times fails to display your website correctly, overlapping text and blocks and distorting the design. Wix designs are not mobile friendly.

Beware of "free" websites that inundate your website with ads or where you do not have control of your domain. 

WordPress: WordPress is by far the best option for website design. Designing a website on the WordPress.org platform is easy.  The designs available through the myriad of professional themes make for aesthetically pleasing and practical designs that make your business look fabulous!

WordPress sites are "responsive", which means that your website will automatically adjust to any screen, including iPhone, iPad, and other devices.

With WordPress built websites you have a choice of thousands of plugins that perform just about any function you require, including e-commerce, forms, galleries, social media and much more...

Overall, the best choice to build your own business website is WordPress. The WordPress software is free and very functional. With WordPress you will enhance your branding message by creating an aesthetically pleasing, professional and functional website! 


Learning WordPress is Easy!

New Media, New Marketing, Inc., with the support of the Doral Chamber of Commerce offers WordPress website building courses at a very reasonable price. (Watch the video on the left)

Courses are currently offered in Miami (Doral) on a monthly basis for a modest fee of only $197.

This WordPress course is hands-on and you can work on your site the day of the class.  Upon completing the course you will be able to build professional looking, functional websites, with no trouble at all!

To register for the Miami WordPress courses you can click on the Register Now button below or visit the website (built with WordPress) at:

http://www.wordpresstrainingandclasses.com 

Details of WordPress Website Training Course 
In this WordPress Website Training Course you will learn how to use one of the easiest, most popular and practical website building tools available. 

WordPress is a simple yet powerful website building program that allows you to build and manage your own website with a small amount of training and effort.

In this day-long, instructor-led, hands-on, training workshop you will:
* Learn how to build a high quality, functional website in no time at all!
* Save time and money by building your own website and managing changes.
* Market your products and services on a professional website you build yourself!

You will be able to edit and modify your website yourself without depending on others, and without spending tons of time and money.

It's EASY!, but there are important pre-requisties:

1. If you know how to use a computer and are a fast learner.
2. Have some experience managing Microsoft Office Tools like Word, Power Point, and Excel.
3. Have your business ready, a clear idea of why you will like to have a website and what for.
4. You have your business logo and/or a clear idea of your business image.
Get more information
Register Now!

Thanks to our 8-module, 1-day hands-on "WordPress Website Training" Course, you will learn and master how to build your own website. 

* We cut the theoretical and complicated aspects of programming, and bring you an easy to use content management system that will help you accelerate the process. 

* We will help you learn how to do it in a totally practical and simple way, step by step, directed by an expert.
  
REGISTER TODAY FOR THIS PRACTICAL PROGRAM
Cost: $197 and Includes a Registration Fee Includes a Complimentary WordPress Mastery DVD Training Course Valued at $197.00

http://www.wordpresstrainingandclasses.com 


WordPress Training and Classes Miami Florida

Friday, February 21, 2014

My Answer to Kirsten Yeajer's Bad Review on Yelp's Extortion Site

Yelp has been accused of Extortion of their users.  Read more about Yelp's Extortion accusation. All the positive reviews I've managed to receive on Yelp have been removed for one "reason" or another. There are two review on Yelp not displayed under "2 reviews for Doral Chamber of Commerce, Inc. that are not currently recommended" and "6 Reviews Removed for Violating our Content Guidelines or Terms of Service" all displaying 5 Stars.

So along comes Kirsten Yeajer, a Groupon voucher purchaser who attended my SEO class and posts this negative review:

"I took the Social Media Marketing class. It was nothing but a sales pitch for their $2000 course. This was a waste of my $19 and more importantly my 4 hours!

Manny just repeated himself over and over, stating the same basic information about FB, Twitter, YouTube and the like.

When one of the students would ask him a question, he would say, "That's in another course." etc...


Unfortunately Yelp does not give you an opportunity or place to answer their reviews. So I wrote the following email to Kirsten:  What would you have done? Comments below please! 



Dear Kirsten: 
 
I have read your Yelp review and I am very surprised!  I’m sorry you didn’t feel it was worth your while. However, I’ve received many positive comments about this course and others like it. I have to disagree with you in saying that we did not provide content and that the whole class was a sales pitch. The course offered 3 ½ hours of very practical content for only $19.00.  The course is normally between $47 to $97 and we offered the special Groupon deal for just $19, and most have told me it’s a great value even at $97!  
 
Remember, after we pay the Groupon fees we really get a minimal amount for each person, so I use this as an opportunity to promote our other classes, which are our livelihood. This is a common practice in our industry.
 
The other courses I was offering are ones that have been very beneficial to small business owners and employees in the area, including Certification courses they may need to maintain their licenses.
 
Again, I’m sorry you did not enjoy the class, however I can assure you there were many others who appreciated what we taught. Perhaps this particular class was too basic for you and you needed a higher level course. I would welcome you to come to one of our other business classes or courses, in which case I’ll provide you with credit for the $19 plus I’ll offer you a special discount.
 
Thanks for your feedback and I hope you’ll take us up on our offer.
 
Best Regards,   Manny-
Manny Sarmiento New Media, New Marketing, Inc.








http://www.newmedianewmarketing.com  

Tuesday, February 11, 2014

Getty Images Makes Mom of 3 Kids Pay for Unlicensed Use of an Image!

   A lesson from my courses in Social Media Mastery, WordPress Web Design and Search Engine Optimization: Don't use images from Google.com. Most images that appear on Google Images and other websites are copyrighted. Which means that, as tempting as it seems, you are not allowed to these images without permission or licensing them.
The Big, Mean, Money-hungry, Power-Hungry guys like Getty Images protect their images and don't really care about the circumstances! 

If you use a Getty Images or any other image or photo licensing broker's images, videos, fonts or other media without paying for them or acquiring permission, the Big, Bad, Wolfs, like Getty will come after you and they will demand compensation.

Here's to You Getty!
   This is the case with one of my colleagues. She works from home. Has a husband that is disabled and three hungry mouths to feed and clothe.  Well, inadvertently she used and image from the web as a temporary place holder while she found an image to purchase. She forgot all about the image..  Who can blame her when she has three kids to get ready for school and daycare, a husband who is disabled and a house to maintain.  Well, Getty Images sure didn't care!

   The image she used was for one of her clients.  It was a Getty Images image. Getty sent her client a $380 bill for "Unauthorized Use".  Her client is asking her to pay the Demand from Getty, which I understand.

She called Getty Images to ask for assistance from them... She got a big, fat NO!  

Now, I can understand Getty's position in all this... but come on!  Is Getty Images in such dyer financial position that they couldn't help this mother of three young children!  That borders on corporate ignorance, in my opinion!  When BIG business is so hard up for cash that they "just can't make an exception, I cringe at where the future of business is going!  

We know that Getty Images is a major player in Image brokering, which makes it all the worst!  It bothers me to see this ABUSE and CORPORATE GREED! 

Shame on You, Getty Images and Your Corporate Insensitivity and Greed! 

Sunday, January 12, 2014

Why You Don't Need a Facebook Page for Your Business

  The first thing you hear from social media "experts" is that you need a Facebook Page for your business. But why do you need a tool where 99 percent of what you post is never seen by anyone? So you get a Facebook Page opened. You make it pretty by branding it with your logo, image, colors and slogan. You then tell all your friends and visitors to "Like" your page and you manage to get 300 Likes to your page. Now what? How is your Facebook page important to your business?... Well, it's not!

   A normal Facebook Page will only serve to use up your time and money, unless...  Unless your create an iFrame for your Facebook Page. An iframe page encompasses the C.C.E.(TM) formula.  The C.C.E.(TM) makes your Facebook Page a practical, real business tool for growing your database, getting your visitors to take an action getting them to engage with you.


The C.C.E.(TM) Formula stands for:


  • C - Capture
  • C - Call to Action
  • E - Engagement
   With this formula implemented on your Facebook Page you can Capture leads and add them to a CRM or other databases. You get the visitor to your page to take an Action. And you create an Engagement, or communication with the visitor. All this leads to real return on investment for your business.

WordPress Training Courses Miami
Figure 1.1 - Facebook Page iFrame

   There are many ways to create a Facebook Page iframe style page.  One of the easiest (and free) ways is an app from Facebook called Woobox. Woobox installs in minutes and lets you create and practical Facebook Page Tab where you can direct traffic instead of your Timeline, and get real results by putting the C.C.E.(TM) formula to work for you! See Figure 1.1 for sample.

   I teach many courses in Social Media Marketing, SEO, Internet Marketing, Marketing and business, and offer a Social Media Certification course, the Certified Social Media Marketing Specialist (CSMMS) program, which consists of 13 modules, quizzes and a project. The CSMMS program is designed to make you successful in your own Social Media Marketing business, or help you get a high paying job in these topics. 

You can get more information on the CSMMS program and www.CertificationInSocialMedia.com .

Manny Sarmiento - CEO
New Media,  New Marketing, Inc.

Friday, December 6, 2013

Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

Secret to Google Search Engine Optimization SEO
The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google
Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization
Second, learn SEO
Third, optimize your website the right way
Fourth, begin a real, practical Social Media Marketing Campaign

There are over 240 factors that Google uses to rank your website on a Google Search Result Page SERP.   These are a few of the most important ones:

It’s a beginning checklist to structure your website for Google and other search engines.

  • Unique Visitors
  • Relevant Backlinks
  • Keyword Rich Title
  • Keyword Rich Description
  • Keyword Meta Tag
  • <H1> <H2>
  • Keyword Image Files Names
  • Keyword Image Alt-Tags
  • Internal Links / External Links
  • Sitemap (two types)
Keyword Rich, Target Market, Real, Relevant Content 

If you are interested in learning more about SEO, Search Engine Optimization, join one of our SEO courses live in Miami or online. Or sign up for my Certified Social Media Marketing Specialist program and begin a new career in the most in-demand business tool in the world.

Manny Sarmiento - President –
New Media, New Marketing, Inc.


Manny Sarmiento is the CEO and Founder of New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009. New Media, New Marketing, inc. is the only internet marketing company with practical programs, including Social Media University, outsourcing education and Social Media Certification.