Showing posts with label grow a small business. Show all posts
Showing posts with label grow a small business. Show all posts

Monday, August 8, 2016

The Four C’s of “New Marketing” and Social Media Marketing


The Four C’s of “New Marketing” and Social Media Marketing

Most of us or most new business owners want to post on Facebook. They want to open a Facebook account and start posting right away for their new business. This is the last step you need to accomplish before starting out in social media. Your Facebook personal page is separate from your business page. The reason being is your business page has less engagements.

Learn more about Social Media through my course: https://www.udemy.com/simple-social-media/?couponCode=Blogger25 and sign up at 50% OFF!
  • Content Creation: In order for you to be found in search engines is you have to create content. Creating content is crucial in this day and age. The source of your business is going to come mostly from content creation. There are many tools you can create content in:
    • Slideshare
    • YouTube
    • Social Media Press Releases
    • LinkedIn Posts
    • Creating a blog on your website
  • Culture: One of the most important tools for business is excellent customer service. Many of the ways to provide great customer service is through social media. Social media is a great tool to build relationships, new referrals, meet new people and enhance customer service. You have to build your own brand all around. This will have to do with how you're perceived throughout the media.
  • Connecting: Once you build new connections/ new relationships, the most important thing to do is to keep those loyal customers. Spam is not the way to keep customers. This can actually cause you to lose these clients. You need to provide value by getting rid of the S word, SALE and switch to the M word, MARKETING. 
  • Consistency: Think of social media as campaigns. You have to be consistent all the time when posting content. Being consistent can shift the mind set of others (paradigm). It is really all about social media optimization. Social media can help you show up in the search engine. In my Udemy Course, I offer a successful checklist for optimizing your business needs. 
Manny Sarmiento - President / CEO
New Media, New Marketing, Inc. 



Friday, November 20, 2015

7 SEO Tips To Grow a Small Business

7 SEO Tips To Grow a Small Business

Sometimes being a small business means that growing is slow and expensive. This is not necessarily true. One of the easiest and cheapest ways to help your business grow is to use SEO. Search Engine Optimization. 

Get your business’ website on the front page of Google, and your small business will start growing.

Keyword Research
Know what your costumers are searching for by using Google Keyword Planer. The Google Keyword Planner is a free tool offered by Google. This will help find words your competitors are using. With these keyword you enrich your content.

  

Stand Out Using Onsite SEO
Create unique page titles, meta descriptions, URLs and content. By creating additional pages can help you target new keywords and send signals to different search engines.

Blog
Write content that your audience will read and share. Make sure to use images, video tips, news and more. A great way to do this is to answer questions and offer solutions. Offer free information and knowledge from your field of experience.

Diversify You Marketing
Reviews, social media, email, guest blogging, display ads, remarking forums, Facebook, Yelp, Twitter, Instagram –can all drive traffic and leads. Use these platforms in your niche and gain an audience of people who will look at your business.

Encourage Action!
Make sure your sites visitors are taking the action you want them to. You want them to call you? Tell them. Tell them why they should call you.

 Efficient SEO With A CMS
A Content Management System (CMS) is a way to publish content and manage SEO. An example of a CMS is WordPress.

 Go Mobile
This might be the most important tip. Almost everyone has a smartphone. Create a responsive web design that fits mobiles, tablets and desktops. Keep your mobile and desktop sites on a single domain. Thankfully, many CMS’s now offer free responsive templates.