Local Business Marketing
In old school marketing the first choice to market your local business was the yellow pages, and I mean the book! Although the yellow pages are not quite dead yet, it is certainly not the first choice in New Marketing. So what are the New Tools for growing your local business? Local Directories Marketing.
Local Directories Marketing is the positioning tool of New Marketing. It's the tool that can make a difference in your sales and ultimately in the success of your business.
Why Local Directories Marketing:
Local Directories Listings are Great for SEO
Google and your smartphone love Local Directories Listings such as Google Places, Yelp, Merchant Circle, YP.com and others. These sites get indexed faster are displayed as part of the Search Engine Result Page (SERP) quickly and often.
Your job is to post the profile of your business on as many high ranking (PR) sites as possible. Its important that your profile is complete, professional and written with relevant keywords at hand. Complete all the sections that you are given by the Local Directory, including profile picture, hours of operation, videos, etc.
Living with the NAP
One very important aspect of your online Local Directory profiles as that the NAP, Name, Address and Phone number be consistent across all sites!
Local Directories Listings are Great for Authority
Local Directories Listings demonstrate to Google what's called "authority". Authority is demonstrated to Google by having highly reputable sites linking back to yours. Google uses "authority" in it's algorithm to determine which pages to serve on search results.
Everything is Going Local
With the grow of smartphone and other tech device usage on the rise, more people are going online to find businesses like your and to cast reviews and share their thought, ideas, photographs and more. This means that you have no choice if you want to be the leader in your field but to Get Going on Local. Local Directories Marketing will have a tremendous impact on the growth of your business. Beat your competition to the punch Get Local before they do or else you'll be the one getting left behind! P.S. Local Directories Marketing is sometimes called hyper-local marketing.
Manny Sarmiento - CEO
New Media, New Marketing, Inc.