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Friday, July 11, 2014
What is SEO? Search Engine Optimization Real Tips to Get to Page 1 of Google
"Google has made it easier than ever to get your website to the top of Google!"
There are simple steps in preparing your website for Google's search engine algorithms. Google wants your website to show up on page one of search results.
Google has no secrets: Google gives you all the information you need to optimize your website. You could possibly have your website show up on the first page of Google. Here's some tips that can help you do that:
Keywords: Google responds to the keywords your target market searches for by returning the best results for those keywords. Google has a tool where you can research these words and create a master list of keywords to use across your website, blog, Facebook, Twitter, LinkedIn and other content sites.
Knowing exactly which keywords to use and where to use them on your website helps you make your website Google friendly and therefore appear at the top of Google Search results.
Website Structure and Mechanics: Google uses over 240 factors in determining which web results to return when specific keywords are type in to a Google Search box. By knowing some of the most important structure points of your website you can work with your web developer to build a Google friendly site that appears high on a search result. These are some of the most important website structure elements:
Website Title Tag
Meta Description Tag
Header Tags (H1 and H2)
Image File Names
Keywords in Hypertext Links
Keywords in the Main URL
Keyword-rich Page URLs
This is just a beginning list of key structure points that enhance your website for Google's Search Engine algorithms. The result in a greater chance of showing up on page one of a Google Search result.
Warning #1: Absolutely noone can promise you number #1 on Google. If they do, they are lying!
Warning #2: There is no need to pay anyone to optimize your website on a monthly basis. Save yourself money by saying no to anyone that wants to charge you a monthly fee to optimize your website!
Learning SEO: You can learn real SEO strategies. But make sure that they come directly from Google or a very reputable source. I teach an SEO class every month that is built around Google's training, not hearsay or ridiculous third party misinformation. You can get more information on my SEO training at the link below.
My next class in scheduled for July 15th in Miami. The information is listed on the left column of this email. I hope you can join me. Make sure that you use the Promo Code DIYSEO to receive a discounted rate.
Manny Sarmiento - CEO
New Media, New Marketing, Inc.
Miami, FL / Palo Alto, CA