Social Media is really about SEO! A good Social Media Marketing strategy utilizes Google's algorithms to increase rankings of your website and to rank your Social Media accounts and postings and serve them to the user when the right search terms are entered in Google.
Google loves backlinks, which, by definition, are links on other sites back to your site. The higher the value of the site where the link to your website is posted, the higher the value to your rankings on Google.
As you'll learn in my Simple Social Media Udemy.com course, Social Media is divided into M-LevelsTM
Level-1 Social Media tools are those tools where content is created and Level-2 tools are the Social Media sites where the Level-1 postings are shared. Posting directly on Level-2 Social Media tools works only if you have strong engagement. This means that whenever you post something people react and they post comments, likes and shares!