Friday, December 6, 2013

Secret to Google Search, SEO and Getting Your Business Found Online

In my seminars I ask the question; "Would Anyone Here Like to Know the Secret to Google?" The answer is a resounding "YES".  So then I answer; "The Secret to Google is...". And I pause for a moment!  

Secret to Google Search Engine Optimization SEO
The Secret to Google is, that there is no Secret to Google. All that Google wants is that you provide them the following:

A Real, Relevant, Keyword Rich, Target Market website!

Google actually wants you to rank high in the search engine result page. Their main goal is to provide searchers the most Relevant, Real results related to the search term typed into the search box. It's not necessarily a "nice" thing they are doing with you in mind. By serving up the most relevant results in the results page, along with ads, Google assures their continued billion dollar revenue.

So there are two things to learn from this posting.

First, it is possible to get to the top of Google
Second, no one can promise you #1 on Google

And there are two things you need to do with your Search Engine Optimization (SEO) strategy.

First, stop paying for monthly optimization
Second, learn SEO
Third, optimize your website the right way
Fourth, begin a real, practical Social Media Marketing Campaign

There are over 240 factors that Google uses to rank your website on a Google Search Result Page SERP.   These are a few of the most important ones:

It’s a beginning checklist to structure your website for Google and other search engines.

  • Unique Visitors
  • Relevant Backlinks
  • Keyword Rich Title
  • Keyword Rich Description
  • Keyword Meta Tag
  • <H1> <H2>
  • Keyword Image Files Names
  • Keyword Image Alt-Tags
  • Internal Links / External Links
  • Sitemap (two types)
Keyword Rich, Target Market, Real, Relevant Content 

If you are interested in learning more about SEO, Search Engine Optimization, join one of our SEO courses live in Miami or online. Or sign up for my Certified Social Media Marketing Specialist program and begin a new career in the most in-demand business tool in the world.

Manny Sarmiento - President –
New Media, New Marketing, Inc.


Manny Sarmiento is the CEO and Founder of New Media, New Marketing, Inc., an internet and Social Media Marketing consulting, outsourcing and education company, since 2009. New Media, New Marketing, inc. is the only internet marketing company with practical programs, including Social Media University, outsourcing education and Social Media Certification.